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Advertising and Online Marketing Expert Joins ProZ.com



Advertising and Online Marketing Expert Joins ProZ.com

Andrew J. MacFadyen recruited to help companies sell products and services to those translators, LSPs and end clients who want to buy from them

SYRACUSE, NY, May 9, 2007 — ProZ.com, the world’s leading enabling and sourcing platform for language professionals, today announced the appointment of Andrew J. MacFadyen as its Advertising Sales Manager. A seasoned media sales professional and online marketing consultant, MacFadyen previously held the top sales position for The McNeill Group, the national publisher’s firm best known in the globalization industry for driving media revenue for the American Translators Association. MacFadyen brings to ProZ.com significant expertise in creating meaningful marketing and advertising programs that deliver maximum return on investment for his clients.

MacFadyen has a long track record of successfully working with clients to help them achieve their branding and sales business goals. Combining his consultative skills with ProZ.com, a web property that now reaches more than 1.3 million unique visitors every month, positions Macfadyen very well to enable advertisers to effectively connect with the world’s single largest network of translators, language service providers (LSPs) and end clients. The programs MacFadyen directs include Google ad word-like offerings, email campaigns, newsletter links, dominant banner ads, conference sponsorships, product/site integration and product reselling.

Drew has been instrumental in helping us promote the message of professional education and development through SDL TRADOS Certification and SDL TRADOS products to the world’s largest network of language professionals,” commented Keith Laska, vice president at SDL TRADOS Technologies. “Because of Drew’s attention to meeting our business needs, ProZ.com has become the ideal platform for translators to learn more about our products and Certification program.”

I am pleased to be able to shape the marketing and advertising initiatives we offer at ProZ.com,” stated MacFadyen. “Our vast worldwide reach combined with our skill at displaying very targeted messaging to willing buyers, provides the optimal marketing vehicle for brand and direct response advertisers.”

We welcome Drew’s expertise, energy and his total commitment to serving his clients and this community,” added Mike Kidd, ProZ.com executive vice president. “Our members continually request to be introduced to those products and services that can help them do their demanding work more efficiently as well as to add enjoyment to their profession. We are fortunate to have Drew bring companies that can offer such products and services to ProZ.com.”

Advertisers with the objective to reach the largest concentration of language professionals can learn more and contact Drew MacFadyen at http://www.proz.com/advertising

About ProZ.com

With more than 180,000 registered translators and interpreters representing over 400 languages, ProZ.com is by far the world’s leading sourcing and linguist management platform. Today, more than 11,000 outsourcers including leading organizations, such as Bloomberg, IBM, Honda, eBay, SDL International and The World Bank use ProZ.com to quickly and easily connect with the language professionals they need. For language professionals, ProZ.com’s unique online workplace provides a host of valuable member resources – enabling members to more quickly and efficiently perform their demanding work. For more information, please visit

Outsourcers: http://www.proz.com/connect

Linguists: http://www.proz.com/join

About SDL plc
SDL International (London Stock Exchange: 'SDL') is the leader in global information management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localization supply chain. Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 150 enterprise GIM solutions, has deployed over 130,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit
http://ww.sdl.com. 

For more information on SDL, please contact:
Edina Palko
SDL International
Email: [email protected]

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© 2007 ProZ.com. All rights reserved. ProZ.com and the ProZ.com logo are registered trademarks of ProZ.com. All other trademarks are the property of their respective owners

Contact:

Mike Kidd
[email protected]
+1.703.593.7434




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