Fact: Clients rarely go looking for good all-around translators. They almost always search for translators whose skills match perfectly with the job they have in hand.

Example: Imagine you run a translation agency, and you have just received an automotive patent from an important Spanish client. It is important that the job be done right...and as usual, time is a factor. Which of these pros would catch your eye?



Most clients would contact Maria before Jose.

"Well," you might say, "Maria is reducing her chances of picking up medical or literary jobs." That's true. But by being too general, Jose is reducing his chances of winning jobs of all types.

What does this mean to you? If you are looking to pick up jobs online, you need to market yourself as a specialist.

Here are some tips for becoming--and standing out as--a specialist:




Follow these guidelines and you will find that the reach of the Internet is your friend; clients worldwide who truly need your unique expertise and are willing to pay for it (and not a commodity service) are now just a mouseclick away from you. This has never in the past been possible.