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8 articles in this category (not counting subcategories)
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» Finesse in Serbian localizations and advertisement texts
By itchi | Published 11/2/2010 | Localization and Globalization , Art of Translation and Interpreting , Sales/Marketing Translation , Miscellaneous | Recommendation:RateSecARateSecARateSecARateSecARateSecI
This article deals with problems with padez in Serbian and the difficulties in localization related to it. I have also tried to provide a good view-point on translating advertisement texts from English to Serbian, how the new trends are affecting the Serbian language and how translators are sometimes caught in the trap of terminology.
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» Translating from 'Marketese English'
By Yordan Yordanov | Published 05/4/2010 | Sales/Marketing Translation | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Some tips on translating marketing materials written in the style of 'marketese'. Focused on translation to Bulgarian, but possibly applicable to other languages, as well.
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» Cross Cultural Marketing Blunders
By kwint | Published 07/28/2008 | Sales/Marketing Translation | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Cross cultural marketing mistakes are a humorous means of understanding the impact poor cultural awareness or translations can have on a product or company when selling abroad. This article lists a few classic cross cultural marketing blunders for readers' enjoyment.
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ProZ.com members, moderators or staff members have identified the following topics of interest in this category. If you have special knowledge or expertise in any of the areas listed, please consider submitting an article. Writing a ProZ.com translation article is a way to share your expertise and promote yourself in your fields.

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» How to translate advertisement and marketing texts


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