ProZ.com translation contests »
Benevolent deception: "The placebo button effect" » English to Slovenian

Competition in this pair is now closed.

Discussion and feedback about the competition in this language pair may now be provided by visiting the "Discussion & feedback" page for this pair. Entries may also be individually discussed by clicking the "Discuss" link next to any listed entry.

Source text in English

Over the course of many years, without making any great fuss about it, the authorities in New York disabled most of the control buttons that once operated pedestrian-crossing lights in the city. Computerised timers, they had decided, almost always worked better. By 2004, fewer than 750 of 3,250 such buttons remained functional. The city government did not, however, take the disabled buttons away—beckoning countless fingers to futile pressing.

Initially, the buttons survived because of the cost of removing them. But it turned out that even inoperative buttons serve a purpose. Pedestrians who press a button are less likely to cross before the green man appears, says Tal Oron-Gilad of Ben-Gurion University of the Negev, in Israel. Having studied behaviour at crossings, she notes that people more readily obey a system which purports to heed their input.

Inoperative buttons produce placebo effects of this sort because people like an impression of control over systems they are using, says Eytan Adar, an expert on human-computer interaction at the University of Michigan, Ann Arbor. Dr Adar notes that his students commonly design software with a clickable “save” button that has no role other than to reassure those users who are unaware that their keystrokes are saved automatically anyway. Think of it, he says, as a touch of benevolent deception to counter the inherent coldness of the machine world.

That is one view. But, at road crossings at least, placebo buttons may also have a darker side. Ralf Risser, head of FACTUM, a Viennese institute that studies psychological factors in traffic systems, reckons that pedestrians’ awareness of their existence, and consequent resentment at the deception, now outweighs the benefits.

Winning entries could not be determined in this language pair.

There were 3 entries submitted in this pair during the submission phase. Not enough votes were submitted by peers for a winning entry to be determined.

Competition in this pair is now closed.


Entries (3 total) Expand all entries

Entry #25085 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
163 x42 x20
Entry tagging:
  • No "like" tags
Entry #25636 — Discuss 0 — Variant: Not specified
Jasa Pipan
Jasa Pipan
Slovenia
Voting points1st2nd3rd
153 x41 x21 x1
Entry tagging:
  • 1 user entered 3 "like" tags
brezplodno pritiskalo na stotine prstov
Good term selection
Zala Kokalj
je ljudem všeč občutek, da nadzorujejo sisteme, ki jih uporabljajo.
Flows well
Zala Kokalj
navda z notranjim mirom
Flows well
Perhaps a ​little too​ poetic fo​r this sor​t of text,​ but likab​le.
Zala Kokalj
Entry #25046 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
602 x22 x1
Entry tagging:
  • 1 user entered 2 "like" tags
hitreje podredijo sistemu
Good term selection
Zala Kokalj
gneva
Good term selection
Zala Kokalj