English to Chinese Social Sciences Management Transformational leadersh

3. Inspirational Motivation
Know where you want to go and create a vision or strategy to get there and then articulate, with optimism and passion, your vision to show them how all this matters in the big picture. "It's really the meaning behind why you're doing the job you're doing that's so important to communicate to people. I take great pride in understanding my employees and what motivates them," says Shipley. He offers this analogy:
Two guys are digging a ditch, so I asked one of them, "What are you doing?" He says digging a ditch, {what's it look like I'm doing?} I asked the other guy the same question and he says, "I'm building a hospital."