Glossary entry (derived from question below)
English term or phrase:
brand loyalty
Slovak translation:
vernosť značke
Aug 24, 2009 08:57
14 yrs ago
English term
brand loyalty
GBK
English to Slovak
Bus/Financial
Marketing / Market Research
Definition from
Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
Example sentences:
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
Proposed translations
(Slovak)
| 4 +2 | vernosť značke |
Martin Bulla
|
| 5 | lojalita voči obchodnej značke |
Igor Liba
|
Change log
Aug 24, 2009 00:43: changed "Kudoz queue" from "In queue" to "Public"
Aug 24, 2009 08:57: changed "Stage" from "Preparation" to "Submission"
Aug 27, 2009 09:54: changed "Stage" from "Submission" to "Selection"
Sep 12, 2009 17:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
1 hr
4 KudoZ points awarded for this answer.
1 hr
lojalita voči obchodnej značke
Definition from
FAKULTA MANAGEMENTU UNIVERZITY KOMENSKÉ:
Brand loyalty, lojalita voči obchodnej značke, t.j. ochota zákazníkov opakovane kupovať výrobky tej istej obchodnej značky.
Example sentences:
Brand loyalty, lojalita voči obchodnej značke, t.j. ochota zákazníkov opakovane kupovať výrobky tej istej obchodnej značky (STRATEGICKÝ MANAŽMENT)
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