moving well beyond “niche” into the mainstream of their requirement

French translation: bien au delà des marchés de niche

13:16 Jan 8, 2006

English to French translations [PRO]
Tech/Engineering - Printing & Publishing / Imprimante

English term or phrase: moving well beyond “niche” into the mainstream of their requirement

So, when it comes to buying printer and multifunction technology, its not surprising then to see business process transformation, scanning, document management, security, regulatory compliance as key buying reasons, ++++moving well beyond “niche” into the mainstream of their requirement requirements++++, as data from this 2005 IDC Study indicates.

Guylaine Ingram KudoZ activity Questions: 626 (3 open) (8 without valid answers) (1 closed without grading) Answers: 76 United States
Local time: 10:45

French translation:bien au delà des marchés de niche

Explanation:
some specific features were reasons for buying certain models but now everyone wants those characteristics

Definition of term niche market and an explanation of how to capitalize on a niche market for small business owners.
sbinfocanada.about.com/cs/marketing/g/nichemarket.htm

niche - definition of niche - A focused, targetable part of a market.
www.investorwords.com/3281/niche.html

Selected response from:

RHELLER
United States
Local time: 09:45

Grading comment

Merci Rita, en effet c'est surtt le terme "niche" que je connaissais pas qui me posait probleme.
2 KudoZ points were awarded for this answer

Summary of answers provided

se nichant par-delà leurs besoins principaux

Germaine

bien au delà des marchés de niche

RHELLER

Answers

16 hrs confidence:

moving well beyond “niche” into the mainstream of their requirement

bien au delà des marchés de niche

RHELLER
United States
Local time: 09:45
Native speaker of:

English
PRO pts in category: 2

Grading comment

Merci Rita, en effet c'est surtt le terme "niche" que je connaissais pas qui me posait probleme.

1 day 9 hrs confidence:

moving well beyond “niche” into the mainstream of their requirement se nichant par-delà leurs besoins principaux

Explanation:
Je comprends qu'abstraction faite du besoin initial identifié, toutes les raisons deviennent bonnes pour orienter l'achat; chaque utilisation éventuelle fait son nid dans le besoin principal.

"Aussi, quand vient le temps d'acheter..., il n'est pas surprenant d'observer les... devenir des motifs clés d'achat [et se nicher] [se nichant] par-delà les besoins principaux..."

...allant bien au-delà du créneau parmi leurs besoins principaux
...allant bien au-delà de la cible parmi leurs besoins principaux

Germaine
Canada
Local time: 11:45
Native speaker of: French
PRO pts in category: 4

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French translation: bien au delà des marchés de niche

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French translation: bien au delà des marchés de niche

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