Nov 11, 2006 19:35
17 yrs ago
7 viewers *
French term
ultra-frais
French to English
Tech/Engineering
Food & Drink
This refers to food processing and in particular yogurts although it is not limited to dairy products. A trawl through the internet has given me the definition "product with a shelf life of 6 days" (translated from French). I have had one hit with "ultra fresh" but I'm not convinced. I am toying with the idea of "chilled" but is there anyone out there who has an authoritive term?
Proposed translations
(English)
| 3 +2 | fresh |
Miranda Joubioux (X)
|
| 4 +5 | ultra fresh |
Jana Cole (X)
|
| 3 +1 | chilled short shelf-life perishables? |
Ian Wrentmore
|
| 3 | extra fresh |
Diantha Guessous
|
Proposed translations
+2
2 hrs
Selected
fresh
A quick look on the internet seems to show articles in which ultra-frais has been translated as ultra-fresh. However, if you take the definition into account and you look around all the modified atmosphere packing sites, you realize that in fact it simply means fresh.
The definition of ultra-frais given here http://www.cidilait.com/index.php?id=1227&i=2&j=4
is
"Produits frais à date limite de consommation courte, à conserver au froid positif (entre 0 et 6°C). La famille des ultra-frais laitiers comprend une grande variété de produits : yaourts, desserts lactés, fromages frais."
I have never come across anything other than "fresh".
This seems to be taken up in this French article.
http://www.heracles.be/fr_fresh-concept-.php
At a pinch, I would put extra fresh eggs, but not for yoghurts and other fresh desserts. This dairy produce is just "fresh", as would be a sandwich "Daunat" style.
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Note added at 1 day18 hrs (2006-11-13 13:44:44 GMT)
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A quick note following Diantha's remark on other contexts for "ultra fresh". One of the reasons I would be wary of using the word ultra in the dairy context would be its usage in UHT. UHT often brings with it a notion of long-lasting, which we are not talking about.
The French like using superlatives where the English would not, I'm pretty sure that this is one of those instances.
The definition of ultra-frais given here http://www.cidilait.com/index.php?id=1227&i=2&j=4
is
"Produits frais à date limite de consommation courte, à conserver au froid positif (entre 0 et 6°C). La famille des ultra-frais laitiers comprend une grande variété de produits : yaourts, desserts lactés, fromages frais."
I have never come across anything other than "fresh".
This seems to be taken up in this French article.
http://www.heracles.be/fr_fresh-concept-.php
At a pinch, I would put extra fresh eggs, but not for yoghurts and other fresh desserts. This dairy produce is just "fresh", as would be a sandwich "Daunat" style.
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Note added at 1 day18 hrs (2006-11-13 13:44:44 GMT)
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A quick note following Diantha's remark on other contexts for "ultra fresh". One of the reasons I would be wary of using the word ultra in the dairy context would be its usage in UHT. UHT often brings with it a notion of long-lasting, which we are not talking about.
The French like using superlatives where the English would not, I'm pretty sure that this is one of those instances.
Peer comment(s):
| agree |
kironne
: absolutely an option
46 mins
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|
Thanks
|
|
| agree |
Ingeborg Gowans (X)
: could work here
23 hrs
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Thanks
|
2 KudoZ points awarded for this answer.
Comment: "Many thanks Miranda. Hope you won't think my 2 points is mean!"
+5
46 mins
ultra fresh
Here are some places where the term "ultra fresh" is used in English:
California Sunshine Ultra Fresh Dairy Products
http://goliath.ecnext.com/comsite5/bin/pdlanding.pl?pdlandin...
DryWater Ultra Fresh Dog Meal
http://www.frrpremiumpetfood.com/DW.html
Ultra Fresh Sushi
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/1998/07/08/...
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Note added at 54 mins (2006-11-11 20:30:16 GMT)
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I also found, as you did, a definition in French. You can get to it by going to this site
http://www.cidil.fr/686.0.html?&i=2&j=3
then clicking on the the link highlighted at the beginning of the first paragraph. The highlighted term is "ultra-frais" and here's the definition:
Produits frais à date limite de consommation courte, à conserver au froid positif (entre 0 et 6°C). La famille des ultra-frais laitiers comprend une grande variété de produits : yaourts, desserts lactés, fromages frais.
California Sunshine Ultra Fresh Dairy Products
http://goliath.ecnext.com/comsite5/bin/pdlanding.pl?pdlandin...
DryWater Ultra Fresh Dog Meal
http://www.frrpremiumpetfood.com/DW.html
Ultra Fresh Sushi
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/1998/07/08/...
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Note added at 54 mins (2006-11-11 20:30:16 GMT)
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I also found, as you did, a definition in French. You can get to it by going to this site
http://www.cidil.fr/686.0.html?&i=2&j=3
then clicking on the the link highlighted at the beginning of the first paragraph. The highlighted term is "ultra-frais" and here's the definition:
Produits frais à date limite de consommation courte, à conserver au froid positif (entre 0 et 6°C). La famille des ultra-frais laitiers comprend une grande variété de produits : yaourts, desserts lactés, fromages frais.
Note from asker:
| Many thanks Jana. Much appreciated |
| Many thanks! |
Peer comment(s):
| agree |
Richard Benham
: I think this may well be the right answer, although your quotes don't really support it, in that I think that in the asker's context it is used more as a technical term.//Yes, but the term "ultra fresh" seems to being used more for its marketing value!
6 mins
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You don't think the products in my links have a short shelf life that would benefit from refrigeration? // I think in each case, the term "ultra fresh" refers to a actual feature of the product.
|
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| agree |
Debbie Tacium Ladry
10 mins
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| agree |
kironne
: http://speedwich.artegos.com/en/default.asp http://speedwich.artegos.com/fr/speedwich.asp http://www.reunion.port.fr/images/mag10.pdf http://www.agrojob.com/dictionnaire/definition-ULTRA-FRAIS-2...
1 hr
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| agree |
blavatsky
16 hrs
|
| neutral |
Marc Glinert
: obviously not your fault Jana but Kironne's artegos references undermine your case, rather than supporting it. The Eng. language website is chock full of nonsense
1 day 12 hrs
|
| agree |
Víctor Nine
1 day 14 hrs
|
+1
1 hr
Ian Wrentmore
Native in English
Works in field
Researched, Thorough and Accurate
Native in: English 
Works in: French to English, Spanish to English, English
chilled short shelf-life perishables?
Never come across "ultra fresh" or "extra fresh" to refer to the fact that a product will perish if not (a) refridgerated and (b) consumed within a matter of days, not in UK English anyway.
These terms, seem to describe the state in which the consumer receives the product, rather than how it should be kept and for how long.
These terms, seem to describe the state in which the consumer receives the product, rather than how it should be kept and for how long.
Note from asker:
| Thanks Ian. As you can see, I went with just "fresh" in the end. |
Peer comment(s):
| agree |
Ben Gaia
: I like this, it's the sort of commercial English twaddle that is so well expressed in French by "ultra frais".
20 hrs
|
17 mins
Diantha Guessous
United States
United States
Native in English
United States
FR-EN Translator, 30 years of experience
Native in: English 
Works in: French to English
extra fresh
I suggest extra fresh. I'm basing this only on experience as a consumer-no references provided .
Cf: extra fresh eggs, extra fresh berries, extra fresh tomatoes; Our Extra-fresh line; extra fresh taste.
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Note added at 37 mins (2006-11-11 20:12:50 GMT)
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just another example of extra in relation to food qualities:
extra virgin olive oil.
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Note added at 1 day16 hrs (2006-11-13 12:13:28 GMT)
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Hello again. Thanks for your earlier comment, but it doesn't look as though extra fresh is what you need. I've put this as an additional comment as it's too long for the agree/neutral box, and it would need to go inito more than one of them.. For one thing, I have to agree with Miranda56 that extra fresh, while widely used, doesn't seem to be applied to dairy products as marketing language or to indicate a type of product or process.
Since the discussion is still open, I've looked for examples . of ultra fresh used the 2nd way. {Cf. Ultra pasteurized; Ultra Pure(TM)] I've found a couple in food journals but from 1990 and 2000.The first mentions Land O'Lakes and its two additions to its Ultra Fresh line Half & Half and Gourmet Whipping Cream;Dairy Foods, Jan, 1990 by Marty Friedman More recent is http://www.dairyfield.com/content.php?s=DF/2006/02&p=9, again about Land O'Lakes Ultra Fresh.Slim pickings! If ultra (or extra) fresh were a recognized term in your context, wouldn't it be in the recent trade journals? Sorry not to be of more help.
Cf: extra fresh eggs, extra fresh berries, extra fresh tomatoes; Our Extra-fresh line; extra fresh taste.
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Note added at 37 mins (2006-11-11 20:12:50 GMT)
--------------------------------------------------
just another example of extra in relation to food qualities:
extra virgin olive oil.
--------------------------------------------------
Note added at 1 day16 hrs (2006-11-13 12:13:28 GMT)
--------------------------------------------------
Hello again. Thanks for your earlier comment, but it doesn't look as though extra fresh is what you need. I've put this as an additional comment as it's too long for the agree/neutral box, and it would need to go inito more than one of them.. For one thing, I have to agree with Miranda56 that extra fresh, while widely used, doesn't seem to be applied to dairy products as marketing language or to indicate a type of product or process.
Since the discussion is still open, I've looked for examples . of ultra fresh used the 2nd way. {Cf. Ultra pasteurized; Ultra Pure(TM)] I've found a couple in food journals but from 1990 and 2000.The first mentions Land O'Lakes and its two additions to its Ultra Fresh line Half & Half and Gourmet Whipping Cream;Dairy Foods, Jan, 1990 by Marty Friedman More recent is http://www.dairyfield.com/content.php?s=DF/2006/02&p=9, again about Land O'Lakes Ultra Fresh.Slim pickings! If ultra (or extra) fresh were a recognized term in your context, wouldn't it be in the recent trade journals? Sorry not to be of more help.
Note from asker:
| Thanks Diantha. Even the client (who is in the food processing trade) had never heard of "ultra fresh" or "extra fresh" so I went with just "fresh". |
| I think I sent the wrong message to the wrong person! (:-(( In any case, many thanks for your help |
Peer comment(s):
| neutral |
Richard Benham
: I have never really understood the concept of "extra virgin".
36 mins
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It is an odd sounding notion isn't it? For oil, it has to be from 1st pressing of olives, no chemical processing-i.e. no "refined" oil content, low level of acidity(specified-but don't recall the level). Premium extra virgin is even less acidic.
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| neutral |
Marc Glinert
: with you there Richard - either it is or it isn't!!
1 day 13 hrs
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Discussion
http://speedwich.artegos.com/fr/speedwich.asp
http://speedwich.artegos.com/en/speedwich.asp
Hope this helps!
Def http://www.agrojob.com/dictionnaire/definition-ULTRA-FRAIS-2...
http://www.ydc.co.uk/mediacentre/