Glossary entry

English term or phrase:

impression

French translation:

affichage

Added to glossary by Ilinca Florea
May 30, 2009 17:20
15 yrs ago
5 viewers *
English term

impression

English to French Other Internet, e-Commerce
Bonjour,

je traduis un article sur l'utilisation de Twitter.
Contexte : "there is a “Post to Twitter” button on every XXX topic page. Approximately twenty people a day click on it. On average they have 350 followers, so this provides us with another 7,000 or so **impressions** per day."

Merci beaucoup de votre aide.

Bien à vous,
Ilinca F.
Proposed translations (French)
4 +2 affichage
3 impacts
3 impression
2 appreciations

Proposed translations

+2
1 hr
Selected

affichage

En internet, on parle en anglais de "(number of) page impressions" pour le nombre d'affichages d'une page ou d'un élément de publicité. C'est dans ce sens qu'on l'utilise ici.

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Note added at 1 hr (2009-05-30 19:08:15 GMT)
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"Au terme de votre campagne publicitaire, nous vous informons du nombre d’affichages (impressions) de votre bannière et
des clicks effectués"
http://www.bonus.ch/BonusCh/Documents/Bonus_publicite_F_D_v2...

"To overcome these difficulties with 'hits', some tracking programs use the term 'page impressions' which means just what it says. A user downloads a particular web page and the action is counted."
http://www.receptional.com/newsroom/traffic-analysis/hits-an...

http://www.marketingcharts.com/interactive/image-based-onlin...
Peer comment(s):

agree Jennifer Levey
4 hrs
merci, mm
agree GILLES MEUNIER
7 hrs
merci Gilles
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4 KudoZ points awarded for this answer. Comment: "merci beaucoup"
25 mins

appreciations

That could be the meaning
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47 mins

impacts

ou dans l'autre sens: les 20 qui cliquent sur le bouton permettent au site d'avoir un impact sur 20 x 350 personnes
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8 hrs

impression

Termium / * Motivation et psychologie de la publicité :

impression Source, fiche 6, impression
CORRECT

impression Source, fiche 6, impression
CORRECT

DEF – A count of every time a message is received by a member of the audience of the media schedule. Source, fiche 6, Défintion 1 - impression

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