Jul 13, 2009 13:15
14 yrs ago
French term

familles stratégiques du Blanc

French to English Other Furniture / Household Appliances Carrefour - Marekting
Pour renforcer cette approche nous avons choisi de développer nos propres produits sur des familles stratégiques du Blanc en collaboration avec nos fournisseurs partenaires.
Change log

Jul 13, 2009 16:42: Yolanda Broad changed "Level" from "Non-PRO" to "PRO"

Discussion

Susan Macdonald (asker) Jul 13, 2009:
Text is specifically discussing: Petit Electro Ménager et micro-ondes
Susan Macdonald (asker) Jul 13, 2009:
Household appliance is the category chosen. Domestic appliances.
Tony M Jul 13, 2009:
Context, please, Susan! Domestic appliances or household linen? Surely there must be some clues in your wider context? — please put us out of our misery!

Proposed translations

+3
38 mins
Selected

strategic categories of white goods

I certainly don't disagree with Sandr'as interpretation of blanc = household linen; however, Asker's classification of this as 'furniture / household appliances' just cast a doubt in my mind, and made me wonder if we aren't in fact talking about 'shite goods' here — domestic appliances traditionally housed in 'white' such as fridges, cookers, washing-machines etc. (as distinct from 'brown' goods like TVs etc.)

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Note added at 2 hrs (2009-07-13 15:54:19 GMT)
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Oh dear, I do apologize everyone for my dreadful typo above!

Perhaps David is right though — it just might be a Freudian slip...

My excuse is the difficulty of typing with a broken wrist in plaster...
Peer comment(s):

agree Sandra Petch : Gosh, hadn't thought of white goods. Aren't they usually "electroménager"? (having just bought a new fridge!). / Just saw the discussion - white goods it is!
5 mins
Thanks, Sandra! Yup, context is all, n'est-ce pas ?
agree David Goward : "shite goods" LOL!!! It's true they don't last long nowadays!!
1 hr
Thanks, David! Freudian slip there?!
agree Catherine Gilsenan
5 hrs
Thanks, Catherine!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
11 mins

strategic lines in household linen

I'm guessing "Blanc" is the main problem here.

It's the name given to household linen, especially bedding. There are always "soldes du Blanc," just before the main sales, of bed linen and towels.
Peer comment(s):

neutral Tony M : Certainly possible; though Asker has classified this as 'furniture / household appliances' — is that a hint as to extra context...?
24 mins
You're right! I though it was one of those catch-all categories but Susan has confirmed it's household appliances.
Something went wrong...
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