Glossary entry (derived from question below)
French term or phrase:
Redonner de la puissance aux 2 valeurs clés
English translation:
Revitalise the two key values
Added to glossary by
veratek
Jan 24, 2011 12:30
13 yrs ago
French term
Redonner de la puissance aux 2 valeurs clés
Non-PRO
French to English
Marketing
Marketing
Redonner de la puissance aux 2 valeurs clés de APPLE
Any suggestions of how we could say this in English? It's what APPLE needs to do to improve their brand image, concerning two key values that have been lost in the minds of consumers (the values were there in the past, but not anymore).
Any suggestions of how we could say this in English? It's what APPLE needs to do to improve their brand image, concerning two key values that have been lost in the minds of consumers (the values were there in the past, but not anymore).
Proposed translations
(English)
| 3 +3 | Revitalise the two key values |
Emma Paulay
|
| 4 +1 | Reinvigorate its 2 key values |
Agirard
|
| 4 | Restoring 2 key elements for (brand) power |
pooja_chic
|
| 3 | Reinforce the two key values |
Irene McClure
|
Proposed translations
+3
19 mins
Selected
Revitalise the two key values
I quite "revitalise". It conveys the idea of "bringing back to life". "Revive" might work too.
4 KudoZ points awarded for this answer.
Comment: "Revitalise was great. Thank you."
+1
12 mins
Reinvigorate its 2 key values
'reinvigorate' includes 'redonner' and 'puissance' in one word, thereby streamlining the sentence.
Peer comment(s):
| agree |
B D Finch
: I like the rhythm of this phrase, though "two" should be written in full, not as "2".
21 hrs
|
24 mins
pooja_chic
Native in English
Translation is depth of the passion
Native in: English 
Works in: French to English, English to French, Portuguese to English
Related KudoZ points
:
3
Restoring 2 key elements for (brand) power
......
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Note added at 27 mins (2011-01-24 12:57:38 GMT)
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Or restoring 2 key factors for brand power
Refer
http://www.probrand.com/pdfs/excerpt.pdf
related to apple
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Note added at 27 mins (2011-01-24 12:57:38 GMT)
--------------------------------------------------
Or restoring 2 key factors for brand power
Refer
http://www.probrand.com/pdfs/excerpt.pdf
related to apple
Peer comment(s):
| neutral |
cc in nyc
: not sure about "power" as its used in the English; the meaning is more like "restore power to..."
1 hr
|
31 mins
Irene McClure
Native in English
Specializes in field
Political scientist, former UK Govt
Native in: English 
Works in: French to English, English
Related KudoZ points
:
4
Reinforce the two key values
Another option along the same lines. It implies that the two key values are still there, but require strengthening. I also like Emma's 'revitalising' option.
For an example of this see, eg. "Performance Management is a core management process that helps organizations to consistently deliver business results by identifying, developing and reinforcing key values, behaviors and goals" from http://www.exploreceo.com/html/perfmgmt.html
For an example of this see, eg. "Performance Management is a core management process that helps organizations to consistently deliver business results by identifying, developing and reinforcing key values, behaviors and goals" from http://www.exploreceo.com/html/perfmgmt.html
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