neilmac (asker) Oct 28, 2017:

@Robert True, "ficha" is indeed a common synonym for "archivo" in Spain. My IT client uses ficha=file and "archivo" for larger repositories, used for long-term storage.

neilmac (asker) Oct 28, 2017:

Closing question They are actually "web-based product files". Funnily enough, whereas "web files" gets lots of hits, "Online product files" gets only 1. Go figure. I'd hope to get more suggestions but the comments in phil's link to the previous question were helpful. Thanks to everyone for the input.

Robert Carter Oct 27, 2017:

@James ...Except that I don't think this means "ficha de producto". To my mind, the key here is "ficha web", which I believe is another (albeit fairly uncommon) way of saying "página web", in other words, this is a "web page" [of a product]. I think the "ficha" part here is in the sense of a "file" ("archivo"), which I have come across recently in certain texts from Spain, specifically in some marketing material I've been translating. Mostly, I just see "web" or "web de producto", "web de marca", etc., but I've also seen "ficha web" (in this sense). I think it might be a regionalism or interference from another language (perhaps from Galician or Catalan? I'm just guessing).

En esta ficha web podrá encontrar las actividades desarrolladas por Hamburg Sud España, S.L. asi como una descripción con la información más relevante.
https://www.paxinasgalegas.es/hamburg-sud-españa-sl-219933em...

2. Enviamos un libro a la vez y hasta que esté reseñado no enviamos otro. Las reseñas deberán enviarse al correo [email protected] e incluir el enlace a la ficha web del libro en www.rocalibros.com.
http://www.rocalibros.com/textos/preguntas-mas-frecuentes

Jacob Z. (X) Oct 27, 2017:

I think the inclusion of "data" is needed I usually use something along the lines of "data sheet" for "ficha". I think the term derives from the old index card (also a definition for ficha), like a rolodex card, which in our new IT context becomes anything that summarizes basic data or details.

In this particular case I think they may be referring to pages that bullet point the specific features, or one of those tables that compares the different versions with little checks or x's for features they have, etc. In other words, not just any old product page, but one specifically designed to display a list of details.