Подразумевается, что хорошие характеристики, но явно не указывается, поэтому и в переводе можно не указывать.

Вот описание основных атрибутов сабжа из https://marketingsociety.com/the-gym/five-factors-drive-high...
There has been a considerable amount of work done on High Performance Organisations, defining what they are, how you assess them and the key success factors.
The HPO Centre based in Amsterdam has developed a framework based on five critical success factors:
Quality of Management
Openness & Action Orientation
Long-Term Orientation
Continuous Improvement & Renewal
Quality of Employees
Есть близкое понятие Brand Performance, его развернутое определение дано тут https://blog.loomly.com/brand-performance-definition/ :
Brand performance definition: brand performance is the measure of a brand’s results against the goals initially set.
Brand performance is highly personal and can vary drastically from one brand to the next.
Brand performance is typically measured using a combination of the following metrics:
Audience growth
Audience interactions
Brand penetration
Brand knowledge
Brand awareness
Sales figures
If these metrics have improved favorably brand performance has improved. If the metrics have move unfavorably, brand performance has stagnated or worsened.
Имхо, это популярность бренда, т.е. это близко к варианту Юлии