This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Russian
  3. Marketing / Market Research

loss leader

Russian translation: Убыточный лидер

For term searches and specialty glossaries, please try the new GBK glossaries
00:55 Jun 25, 2021
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)
English term or phrase: loss leader
Definition from TapRun.com:
A good sold at a price below the current market cost. This pricing is often used to lure shoppers into a store so that they are more likely to buy the vendor's other products.

Example sentence(s):
  • Some retailers place loss leaders at the back of their stores so consumers will have to walk by other, more expensive products to get to them. Investopedia
  • Though loss leader pricing is a good strategy towards building traffic to a store you would need to ensure you are actually generating an incremental profit, rather than a substantial loss. Small Business Trends
  • Gaming consoles are strategically priced as loss leaders to encourage the purchase of video games, a complementary good to the console. When customers purchase the higher margin games that frequently follow the console, a gaming company can start to recoup some of the losses they bore initially. smile.io
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Russian translation:Убыточный лидер
Definition:
Убыточный лидер - это товар-приманка, продающийся по сниженной цене с целью заманить клиента, «заставить» его сделать первый заказ с прицелом на то, что рано или поздно он вернется и сделает вторую покупку. «Сниженная цена» здесь может означать и прямой убыток, то есть продажу по цене ниже закупочной.
Selected response from:

Olesya Kudlay
France
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2Убыточный лидер
Olesya Kudlay


  

Translations offered


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Убыточный лидер


Definition from Shopolog:
Убыточный лидер - это товар-приманка, продающийся по сниженной цене с целью заманить клиента, «заставить» его сделать первый заказ с прицелом на то, что рано или поздно он вернется и сделает вторую покупку. «Сниженная цена» здесь может означать и прямой убыток, то есть продажу по цене ниже закупочной.

Example sentence(s):
  • "На текущий момент «убыточными лидерами» пользуются как офлайн-, так и онлайн-магазины, заманивающие пользователей низкими ценами и удерживающие их на сайте сопутствующими товарами." - Hussle.ru  
  • "Чтобы выбранный «убыточный лидер» смог реализовать поставленную цель, он должен относиться к группе товаров, наиболее часто покупаемых людьми, весьма чувствительными к ценам." - Economics Studio  
  • "Во что обойдется «убыточный лидер» Barclays?" - Rosinvest.com  
Olesya Kudlay
France
Local time: 08:04
Native speaker of: Russian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nataliia Gorina
12 hrs
Yes  Vladimir Pochinov
9 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search