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  3. Advertising / Public Relations

redactioneel vermelden

English translation: advert + extra text option

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:redactioneel vermelden
English translation:advert + extra text option
Entered by: Chris Hopley

00:27 Jul 24, 2003
Dutch to English translations [PRO]
Marketing - Advertising / Public Relations / advertising
Dutch term or phrase: redactioneel vermelden
"We hebben het verzoek gekregen uw bedrijf redactioneel te vermelden in onze gids".

Does this mean the inclusion of an article?
Chris Hopley
Netherlands
Local time: 18:54
publish a profile of your company
Explanation:
I do translations for a bimonthly trade magazine, and this feature (redactioneel) is just called a 'company profile' in the magazine.
It is an 'advertorial' in the sense that it promotes the company being featured, but is a profile of the company and its products/services.

Company Profile The Best Local Advertising In America. Period. It all boils
down to results. And great results are why Clipper Magazine, Inc. ...
www.clippermagazine.com/companyprofile.cfm

... Company Profile: Info Touch. In our continuing series, MP2K profiles a company
actively developing a vertical-market solution using MapPoint. Introduction: ...
www.mp2kmag.com/articles.asp?ArticleID=62 - 20k - 23 juli 2003

--------------------------------------------------
Note added at 2003-07-24 07:16:10 (GMT)
--------------------------------------------------

here\'s are some good refs:
... BID). BID profiles a company from every perspective, making it one
of the most comprehensive company directory sources available. ...
www.onesource.com/providers/list_2.asp - 41k - 23 juli 2003
... Each month, The Solutions Marketing Group profiles a company that has excelled
in making advances for customers and/or employees with disabilities. ...
www.disability-marketing.com/whatsnew/2000-10-02.php4 - 12k
... Your company will have its own mini home page on Job-Search!™ In addition to
descriptive information which profiles your company, and a link to your own ...
job-search.virtualave.net/about.htm - 11k - 23 juli 2003

... the following: Service Directory Entry -- This free entry profiles
your company and provides contact information. Periodically, you ...
www.rangerbuddy.com/companies.htm

... the following: AAF Corporate Membership Directory - Gain company exposure
as AAF profiles your company in its Corporate Directory. ...
www.aaf.org/corporate/benefits.html - 25k

--------------------------------------------------
Note added at 2003-07-25 07:35:31 (GMT)
--------------------------------------------------

For Jarry: I agree with your explanation of the differences between \'feature\' and \'profile,\' I was only quoting my J.I. Rodale.......;)

--------------------------------------------------
Note added at 2003-07-25 07:37:04 (GMT)
--------------------------------------------------

One more note for Jarry: I didn\'t necessarily mean for Chris to use the verb \'profile,\' but the noun - publish a profile - again, as I and others have said, it would depend on the context. If only one company is \'featured,\' the term \'company profile\' would be appropriate here........all a question of the context I think.
Selected response from:

AllisonK (X)
Netherlands
Local time: 18:54
Grading comment
The bedrijf in question is a campsite. My client informed me (and I saw an example) that 'redactioneel vermelden' means that a paragraph of running text was included in addition to the basic advert. A basic advert (i.e. geen redactionele vermelding) means that only the campsite's basic details and facilities are mentioned as briefly as possible.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4publish a profile of your company
AllisonK (X)
5 +1to write an advertising feature
Dave Greatrix
4 +1Mention your company in an article
Tina Vonhof (X)
4 +1To feature your company in our guide
jarry (X)


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Mention your company in an article


Explanation:
Yes Chris, it means inclusion of an article. From the Dutch text I would guess it is not an article specifically about this company but the company will be mentioned in the article. You can probably tell from the context whether this is correct.

Tina Vonhof (X)
Canada
Local time: 10:54
Native speaker of: Native in DutchDutch, Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  AllisonK (X): on the context issue - but it does refer to an article either mentioning the company or featuring the company in its content
5 hrs
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4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
to write an advertising feature


Explanation:
I think it's a little stronger than "article". When I had my bar in Holland, I was constantly pestered by guys selling advertising space. This was often the carrot, certainly when you weren't an existing customer.

Dave Greatrix
United Kingdom
Local time: 17:54
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Kate Hudson (X): write about your company in an advertsing feature would be even better
1 hr
neutral  AllisonK (X): IMO, these are those adverts that you see in the magazines which promote quick weight-loss products, hair removal (or growth) products, etc........;)
2 hrs
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
publish a profile of your company


Explanation:
I do translations for a bimonthly trade magazine, and this feature (redactioneel) is just called a 'company profile' in the magazine.
It is an 'advertorial' in the sense that it promotes the company being featured, but is a profile of the company and its products/services.

Company Profile The Best Local Advertising In America. Period. It all boils
down to results. And great results are why Clipper Magazine, Inc. ...
www.clippermagazine.com/companyprofile.cfm

... Company Profile: Info Touch. In our continuing series, MP2K profiles a company
actively developing a vertical-market solution using MapPoint. Introduction: ...
www.mp2kmag.com/articles.asp?ArticleID=62 - 20k - 23 juli 2003

--------------------------------------------------
Note added at 2003-07-24 07:16:10 (GMT)
--------------------------------------------------

here\'s are some good refs:
... BID). BID profiles a company from every perspective, making it one
of the most comprehensive company directory sources available. ...
www.onesource.com/providers/list_2.asp - 41k - 23 juli 2003
... Each month, The Solutions Marketing Group profiles a company that has excelled
in making advances for customers and/or employees with disabilities. ...
www.disability-marketing.com/whatsnew/2000-10-02.php4 - 12k
... Your company will have its own mini home page on Job-Search!™ In addition to
descriptive information which profiles your company, and a link to your own ...
job-search.virtualave.net/about.htm - 11k - 23 juli 2003

... the following: Service Directory Entry -- This free entry profiles
your company and provides contact information. Periodically, you ...
www.rangerbuddy.com/companies.htm

... the following: AAF Corporate Membership Directory - Gain company exposure
as AAF profiles your company in its Corporate Directory. ...
www.aaf.org/corporate/benefits.html - 25k

--------------------------------------------------
Note added at 2003-07-25 07:35:31 (GMT)
--------------------------------------------------

For Jarry: I agree with your explanation of the differences between \'feature\' and \'profile,\' I was only quoting my J.I. Rodale.......;)

--------------------------------------------------
Note added at 2003-07-25 07:37:04 (GMT)
--------------------------------------------------

One more note for Jarry: I didn\'t necessarily mean for Chris to use the verb \'profile,\' but the noun - publish a profile - again, as I and others have said, it would depend on the context. If only one company is \'featured,\' the term \'company profile\' would be appropriate here........all a question of the context I think.

AllisonK (X)
Netherlands
Local time: 18:54
Specializes in field
Native speaker of: English
PRO pts in category: 12
Grading comment
The bedrijf in question is a campsite. My client informed me (and I saw an example) that 'redactioneel vermelden' means that a paragraph of running text was included in addition to the basic advert. A basic advert (i.e. geen redactionele vermelding) means that only the campsite's basic details and facilities are mentioned as briefly as possible.

Peer comments on this answer (and responses from the answerer)
agree  vixen: Spot on!
1 hr
  -> thanks!
agree  writeaway: nice
2 hrs
  -> thanks!
agree  Robert Kleemaier: on condition that you check with your client about the exact meaning here
6 hrs
  -> ook mijn gedachten - want als het over slechts een bedrijf gaat, is dit een profile, anders is het iets anders......
agree  Tina Vonhof (X): If it is about just this company, this option would be best.
11 hrs
  -> thanks Tina
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
To feature your company in our guide


Explanation:
is what I think it means.

jarry (X)
South Africa
Local time: 18:54
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  writeaway: yes but didn't Allison basically explain that?
32 mins
  -> No, she used the verb to profile.
neutral  AllisonK (X): according to J.I. Rodale's "The Synonym Finder," 'feature' is a synonym for 'profile'.......;)
11 hrs
  -> To feature: to give prominence to; to profile (what a horrible verb): to draw, write or make a profile of. A big difference don't you think?
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