Glossary entry (derived from question below)
English term or phrase:
co-branding
Ukrainian translation:
співбрендинг
Jul 21, 2009 14:38
14 yrs ago
English term
co-branding
GBK
English to Ukrainian
Bus/Financial
Marketing / Market Research
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Ukrainian)
| 4 +2 | співбрендинг |
Ludwig Chekhovtsov
|
| 4 +1 | спільне просування торгових марок |
Darina
|
Change log
Jul 21, 2009 14:37: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:38: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:58: changed "Stage" from "Submission" to "Selection"
Aug 1, 2009 17:30: Enrique Cavalitto
Oct 18, 2009 19:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
60 days
Ludwig Chekhovtsov
PATENT TRANSLATIONS AND FILING in RU&UA
Native in: Russian 
, Ukrainian
Works in: English to Russian, English to Ukrainian, Russian to Ukrainian, and 5 more.
Related KudoZ points
:
8
Selected
співбрендинг
Definition from
own experience or research:
Співбрендинг - спільний брендинг двох або більше торговельних марок (брендів) різних компаній
Example sentences:
Представник «Шелл» заявив, що в їхній практиці не використовується співбрендинг ... (Нафтові рифи державни)
4 KudoZ points awarded for this answer.
+1
20 hrs
спільне просування торгових марок
Definition from
own experience or research:
Спільне просування торгових марок - Володарі двох або більше торгових марок вживають спільних заходів із просування своїх брендів на ринку.
Example sentences:
Основними перевагами спільного брендингу є економія коштів при спільному просуванні марок, а також додаткова користь для споживачів при спільній пропозиції. (e-advert.org.ua)
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