Glossary entry

French term or phrase:

Pige (suivi, compilation, analyse)

English translation:

Monitoring (follow-up, compilation, analysis)

Added to glossary by Jean-Jacques Granas
Jun 2, 2005 11:29
18 yrs ago
1 viewer *
French term

Pige (suivi, compilation, analyse)

French to English Marketing Advertising / Public Relations
This comes from an advertising contract

Discussion

Non-ProZ.com Jun 2, 2005:
Pige The specific word I have trouble with is 'pige'. The rest I know :-)

Proposed translations

+1
14 mins
Selected

advertising monitoring

Collins dict. quotes : pige publicitaire : monitoring of competitors' advertising
Peer comment(s):

agree Nikki Scott-Despaigne
1 day 1 hr
thanks Nikki
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Yow! So simple, it's embarassing... Thank you."
+2
6 mins

freelance work/piecework

Declined
difficult without actual context



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Note added at 2005-06-02 11:36:53 (GMT)
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as in outsourcing
Peer comment(s):

agree Conor McAuley : Piecework, as in journalism - un pigiste?
4 mins
agree suezen
4 hrs
Something went wrong...
Comment: "This is not a case of 'faire la pige' in the journalism sense, but rather of following developments in advertising and PR in a given area and on a given terrain. Thanx"
1 day 2 hrs

Comment

In support of answer selected, the DALLOZ Marketing Publicité wth FR/EN glossary - a devilishly useful little work for an almsot inescapable field whatever your majors !

"Pige (monitoring): collecte systématique des réalisations de l communication (insertions publicitaires, articles de presse...) annonceur et/ou de ses concurrents."

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