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Argumentaires de gamme en distribution

English translation: Promotional sales leaflets / flyers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Argumentaires de gamme en distribution
English translation:Promotional sales leaflets / flyers
Entered by: Evans (X)

08:00 May 9, 2010
French to English translations [PRO]
Marketing - Cosmetics, Beauty / Press kit
French term or phrase: Argumentaires de gamme en distribution
Hello,
This comes from a press kit for a new paper scent technology. The extract comes from a list of its possible applications.
Argumentaires de gamme en distribution.
I gather that "argumentaires" are sales arguments. I'm thinking that it probably means "sales arguments for different ranges for distribution" (to points of sale) Would be grateful for some confirmation on this,
thanks,
Anne
All help gratefully received,
Anne
Anne Greaves
United Kingdom
Local time: 21:25
promotional sales leaflets or flyers
Explanation:
"argumentaires" can refer to sales blurbs or sales leaflets as well as sales pitches.
As your text seems to refer to uses for this perfumed paper I suspect here it is suggesting its use in actual leaflets.
I don't think we would refer to the 'ranges' here as much as to the fact that these leaflets are promoting sales (of a range would be understood)
I hope that helps
Selected response from:

Evans (X)
Local time: 21:25
Grading comment
Thanks for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3promotional sales leaflets or flyers
Evans (X)


  

Answers


29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
promotional sales leaflets or flyers


Explanation:
"argumentaires" can refer to sales blurbs or sales leaflets as well as sales pitches.
As your text seems to refer to uses for this perfumed paper I suspect here it is suggesting its use in actual leaflets.
I don't think we would refer to the 'ranges' here as much as to the fact that these leaflets are promoting sales (of a range would be understood)
I hope that helps

Evans (X)
Local time: 21:25
Specializes in field
Native speaker of: English
PRO pts in category: 44
Grading comment
Thanks for your help
Notes to answerer
Asker: Yes writeaway, I found it in my dictionaries too, I never post a question without doing research first. However, when one is on unfamiliar territory, it doesn't make sense just to blindly enter what you have found in a dictionary, as context can make a big difference.


Peer comments on this answer (and responses from the answerer)
agree  writeaway: confirmed by ordinary Fr-En dictionaries (argumentaire is in all mine in any case)
49 mins
  -> thanks, writeway
agree  Tony M: I wondered if the 'distribution' doesn't mean 'retail' here (i.e. to the general public)?
52 mins
  -> Thanks, Tony, I kind of assumed that too, perhaps it isn't reflected in my translation by "sales" but that was my intention :-)
agree  Chris Hall
11 hrs
  -> thanks, Chris
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