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angle rédactionnel

English translation: editorial angle

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:angle rédactionnel
English translation:editorial angle
Entered by: Kimberly De Haan

15:15 Mar 24, 2009
French to English translations [PRO]
Art/Literary - Journalism
French term or phrase: angle rédactionnel
This is from a PPT presentation on the press coverage of a perfume launch.
This is a title, which is followed by a number of "angles":
- the perfume
- the spokeswoman
- the designer
- the ad campaign
- and the launch party

I understand what it's all about, but can't remember what it's called in English. Help please.
Kimberly De Haan
Canada
Local time: 00:56
editorial angle
Explanation:
keeping in line with the number of 'angles' you have listed.
Selected response from:

helena barham
France
Local time: 06:56
Grading comment
I like this best. Thanks everyone for your contributions
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5editorial focus/perspective
polyglot45
4 +1editorial coverage
Susan Gastaldi
3 +1editorial angle
helena barham
3 +1press/media angle/approach
Bourth (X)
3journalistic angle
Emma Paulay
3issues covered by the press
ormiston
3editorial dimension
Anne Girardeau
3written advertisement aspect
MatthewLaSon


Discussion entries: 2





  

Answers


2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
editorial coverage


Explanation:
Would this do?

Susan Gastaldi
Local time: 06:56
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  helena barham: I have just been looking at a magazine site and they talk about editorial coverage!
3 hrs
  -> Thanks, Helena
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14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
editorial focus/perspective


Explanation:
something along these lines ?

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  writeaway: perspective. don't really understand the problem
5 mins
agree  Philippa Smith: I prefer "focus" to "perspective", but whatever works best with the style of your text.
13 mins
agree  Colin Morley (X): focus, perspective or even angle if you like. Whatever goes best with the style
1 hr
agree  Christopher Fitzsimons: I agree with Colin; they all work but it depends on the style of the original text of course.
2 hrs
agree  Susan Gastaldi: This sounds best, I think. Focus or perspective.
3 hrs
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14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
journalistic angle


Explanation:
The way the product was (is to be) presented. You could also use 'focus' here.

Emma Paulay
France
Local time: 06:56
Specializes in field
Native speaker of: English
PRO pts in category: 48
Login to enter a peer comment (or grade)

16 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
issues covered by the press


Explanation:
a bit long - I thought of 'editorial focus' but hard to work into a title. I don't think it is as specific here as 'slant' or 'perspective' (or even 'angle'!) when you see what they are actually talking about

--------------------------------------------------
Note added at 18 mins (2009-03-24 15:33:59 GMT)
--------------------------------------------------

honestly polyglot, I was mulling over my answer as you sent in yours!!

--------------------------------------------------
Note added at 23 mins (2009-03-24 15:39:42 GMT)
--------------------------------------------------

Looking hard at the context, I think here it boils down to WHAT THE PRESS THINKS OF....and then there's the details

ormiston
Local time: 06:56
Works in field
Native speaker of: English
PRO pts in category: 10
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40 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
editorial angle


Explanation:
keeping in line with the number of 'angles' you have listed.

helena barham
France
Local time: 06:56
Specializes in field
Native speaker of: English
PRO pts in category: 8
Grading comment
I like this best. Thanks everyone for your contributions

Peer comments on this answer (and responses from the answerer)
agree  Nikki Scott-Despaigne
2 hrs
  -> thanks.
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40 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
editorial dimension


Explanation:
Another idea

Anne Girardeau
Local time: 06:56
Works in field
Native speaker of: Native in FrenchFrench
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50 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
press/media angle/approach


Explanation:
Frankly, I don't understand your question.

By "presentation on the press coverage" are you referring to something AFTER the launch, or to the what has to be done BEFOREHAND to put a certain number of messages across to the press?

You say "angle rédactionnel" is "a title" and that is "followed by a number of (other?) "angles" ...

IOW, I suppose, is "angle rédactionnel" the angle or slant put on the event in the reporting of the media, or the angle or slant the promoter wishes the press to put on it???

Bourth (X)
Local time: 06:56
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36
Notes to answerer
Asker: This title refers to what the press thought of the perfume. The presentation goes on to discuss the words used in coverage to describe it


Peer comments on this answer (and responses from the answerer)
agree  ormiston: agree with your question, as I said above I take it to mean 'what the press thought of....' it all hangs on what is contained in the bits that follow....
2 hrs
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
written advertisement aspect


Explanation:
Hello,

This might work.

I hope this helps.

MatthewLaSon
Local time: 00:56
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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