Glossary entry

German term or phrase:

haaraffin

English translation:

affinity to hair

Added to glossary by AnnS
May 20, 2004 10:48
20 yrs ago
German term

haaraffin

German to English Marketing Advertising / Public Relations hair care products
versorgt strapaziertes Haar gleich mehrfach mit essentiellen, haaraffinen Substanzen, baut es von Innen auf und verleiht ihm maximalen Glanz.

This is in an advertisement for hair salon products. I simply can't think of a term that provides all the elements of 'affinity'. It seems to imply that the ingredients have a similar structure to natural hair (cf. keratin which is derived from human hair protein and is also described as haaraffin on several German web sites). Does anyone have any good ideas? Many thanks in advance.
Change log

Aug 3, 2009 23:42: Kim Metzger changed "Field" from "Other" to "Marketing"

Proposed translations

37 mins
Selected

affinity to hair

You will have to restructure the sentence, as it's not as neat as haaraffin, but I think it gets the message across.
From a site on chemicals used in hair products:
Its affinity to hair and skin can reduce the cosmetics deposit on the hair and skin to the minimum
http://www.aaainternational.com/T/PVP.html
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "Many thanks for your help. I used your suggestion and the sentence turned out well - although it wasn't so concise or neat as the original as you rightly pointed out. Thanks to everyone who offered help."
11 mins

hair-related substances

Declined
guess based on the defition of affine = "related to"
Something went wrong...
Comment: "A logical answer and thank you very much for suggesting it. I don't think it quite has the right persuasive advertising tone, unfortunately."
1 hr

hair-enhancing

Declined
hair-strenghtening

I'd get away from the German, as it's for strapaziertes Hair, I would just get the gist of it and not stick to the term.
Peer comment(s):

neutral Neil Gouw : .. but then you'll lose the explanation that AnnS gave with it .. I think you really have to find something for it, as it might be the gimmick of the product. Without it, "hair-enhancing" sounds like any other hair care product I think ..
2 hrs
Something went wrong...
Comment: "Thank you very much for your suggestion. The trouble is, I think it's more than this. I've even wondered about the good old standby 'hair-conditioning' but that isn't any better, and so far I prefer Amaat's suggestion."
3 hrs

hair resembling

Declined
perhaps ..
Something went wrong...
Comment: "Mmm. I'm not sure 'hair-resembling' substances would persuade me to buy the product. I'm very grateful for your suggestion, nonetheless."
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