Glossary entry

English term or phrase:

goodwill

Portuguese translation:

fidelidade (da clientela)

Added to glossary by Maria Luisa Duarte
Jul 24, 2006 22:07
17 yrs ago
14 viewers *
English term

goodwill

English to Portuguese Bus/Financial Business/Commerce (general) Marketing
Your customers will thank you with increased sales and goodwill
Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): Susy Ordaz

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Discussion

Maria Luisa Duarte (asker) Jul 24, 2006:
PT-PT thanks!

Proposed translations

+6
22 mins
Selected

fidelidade (da clientela)

Nesse contexto, esta é a tradução a ser empregada para este termo.

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Note added at 26 mins (2006-07-24 22:34:23 GMT)
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Desenvolver a fidelidade do cliente deve ser um compromisso de toda a empresa. Todas as atividades da organização devem servir ao objetivo de criar valor ...
www.guiarh.com.br/p64.htm

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Note added at 27 mins (2006-07-24 22:34:39 GMT)
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Mas nada disso aumenta significativamente a fidelidade do cliente a longo prazo. Por quê? Porque a maioria desses enfoques não está centrada no cliente ...
www.sebrae.com.br/br/parasuaempresa/olhonosclientes.asp
Peer comment(s):

agree Claudio Mazotti
2 hrs
agree edupa : Com certeza. "Sua clientela agradecerá com mais vendas e maior fidelidade".
2 hrs
agree Kemper Combs
3 hrs
agree Jose Vidigal : Creio que é neste sentido mesmo.
4 hrs
agree Fernando Domeniconi
12 hrs
agree rhandler : Nesta frase, esta é a melhor tradução.
18 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "obg."
2 mins

boa vontade

goodwill significa: boa vontade, boa fé, boa índole
Something went wrong...
+1
4 mins

bom nome na praça

Acredito que seja a tradução mais adequada no contexto.
Peer comment(s):

agree Charles James Landini
30 mins
Something went wrong...
+1
2 mins

bens intangíveis

Mike :)

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Note added at 6 mins (2006-07-24 22:13:46 GMT)
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tais como o valor do bom relacionamento com clientes, moral elevado dos empregados, bom conceitos nos meios empresariais, boa localização, etc., os quais excedem o ativo líquido tangível de uma empresa

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Note added at 6 mins (2006-07-24 22:14:11 GMT)
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Morais Pinho. Dicionário de termos de negócios.

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Note added at 7 mins (2006-07-24 22:14:44 GMT)
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Acho que quer dizer "boa vontade" quando tem duas palavras: "good will"
Peer comment(s):

agree Edgar Potter
7 mins
Obrigado, Edgar - Mike :)
Something went wrong...
18 mins

confiança

Uma tradução mais livre.

Os seus clientes irão retribuir em compras e confiança.
Something went wrong...
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