Nov 25, 2006 15:25
17 yrs ago
7 viewers *
English term
France
Japalization is more than translation
Native in: Japanese 
Works in: English to Japanese, French to Japanese, Japanese to French, and 3 more.
Secure the stack
English
Marketing
Engineering: Industrial
Bluetooth Headset
Look for companies with a strong competitive threat where we need to secure the stack.
Compete in order to secure the stack.
What dose "Secure the stack" mean in this context?
This is for sales guide for employees.
Compete in order to secure the stack.
What dose "Secure the stack" mean in this context?
This is for sales guide for employees.
Responses
21 mins
Alexander Demyanov
Works in field
Software Engineering background
Native in: Russian 
Works in: English, Russian, Russian to English, and 1 more.
Related KudoZ points
:
8
Selected
A possible explanation
This seems to be from software (esp. Microsoft) sales jargon. Basically, it means to sell some products with an additional goal of creating a situation wrere it becomes beneficial for the customer to stick to the platform. A sort of explanation can be found here:
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Note added at 7 hrs (2006-11-25 23:01:05 GMT)
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Microsoft of course cash rich as it is and was, was looking for investment opportunities, that enabled it to do what it does best ensure that Microsoft platforms are at the core of any system that is installed. This strategy also called "Sell the App secure the Stack" is at the center of many of Microsoft's actions, just as Google today are using their leverage in search engines to sell / push you many other services, and as Apple are using their IPod dominance to push other things. Basic economics 101 as they say in the US.
http://dynamicsmatters.blogspot.com/2006_11_01_archive.html
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Note added at 1 day1 hr (2006-11-26 16:55:41 GMT)
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Dear asker, the "response to comment field" is too short for what I need to say in response to Mr. Ekoputra reasoning. He thinks that the your text is talking about "securing position in 'brand stacks'", making this conclusion from the many hits to "brand stacks" in Google. The problem with the esteem gentleman's reasonings is that practically ALL of those hits are to usage of "stack" as a verb, not a noun. There are no "brand stacks" to secure a position in. Mr. Ekoputra further refers to the Oxford dictionary, quoting the definition of the idiom "stack up", apparently again missing the fact that this is a verbal idiom, and "stack" here is not a noun, nor is it an ajective or any kind of qualifier of "positon". In short, the entire line of reasoning seems to be irrelevant to the context at hand and more related to stacks of sticks of b..stack.
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Note added at 1 day1 hr (2006-11-26 16:56:41 GMT)
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Too may typos in my note, sorry. Hope it still makes some sense.
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Note added at 7 hrs (2006-11-25 23:01:05 GMT)
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Microsoft of course cash rich as it is and was, was looking for investment opportunities, that enabled it to do what it does best ensure that Microsoft platforms are at the core of any system that is installed. This strategy also called "Sell the App secure the Stack" is at the center of many of Microsoft's actions, just as Google today are using their leverage in search engines to sell / push you many other services, and as Apple are using their IPod dominance to push other things. Basic economics 101 as they say in the US.
http://dynamicsmatters.blogspot.com/2006_11_01_archive.html
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Note added at 1 day1 hr (2006-11-26 16:55:41 GMT)
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Dear asker, the "response to comment field" is too short for what I need to say in response to Mr. Ekoputra reasoning. He thinks that the your text is talking about "securing position in 'brand stacks'", making this conclusion from the many hits to "brand stacks" in Google. The problem with the esteem gentleman's reasonings is that practically ALL of those hits are to usage of "stack" as a verb, not a noun. There are no "brand stacks" to secure a position in. Mr. Ekoputra further refers to the Oxford dictionary, quoting the definition of the idiom "stack up", apparently again missing the fact that this is a verbal idiom, and "stack" here is not a noun, nor is it an ajective or any kind of qualifier of "positon". In short, the entire line of reasoning seems to be irrelevant to the context at hand and more related to stacks of sticks of b..stack.
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Note added at 1 day1 hr (2006-11-26 16:56:41 GMT)
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Too may typos in my note, sorry. Hope it still makes some sense.
Peer comment(s):
| disagree |
zaphod
: Hey, I'l return the favor. Do the Google search AH
7 hrs
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zaphod, I don't care of course, but you should read the kudoz rules. Your comments shouldn't be "favors" or disfavors for me but intended for asker's information. You are deliberately misleading the asker.
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| agree |
Dave Calderhead
: with the solution in note after 7 hours - incendentally my stack description is generic and includes memory stacks and control stacks, which are central to how MS Windows and other operating systems work - I spent over 30 years programming computers
9 hrs
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Thanks, Dave. I'm a SW engineer too. The "Note" is not my words: it's a quote from the site cited below in support of my original answer. If you think the use in the original is about memory or control stacks, you should "disagree"
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| neutral |
Valters Feists
: Good point. Hopefully, more context will confirm this.
11 hrs
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Thanks Valters. I believe your comments in "ask the asker" support my opinion.
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| disagree |
ErichEko ⟹⭐
: Out of context. See ALL ASKER LINES: it's about competition; // secure the stack >< create "cust-brand stickiness", but = secure position in "brand stack"//stack up vs competitor's brand, then secure that stack :)
21 hrs
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So, do you or do you not understand what "stack" refers to? If you think it refers to "_stacking_ up against competition", you may need to review your grammar.//Dear Erich, could you get a hold of yourself and try to refrain from personal comments?
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| agree |
Fan Gao
: Your note posted after 7 hours makes good sense. I like the "sell the app, secure the stack" saying:)
1 day 18 hrs
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Thanks. Again, the note is not my words but a quote in support of my original suggestion.
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4 KudoZ points awarded for this answer.
Comment: "Thanks! Sorry to give you a grade late. All of your comments are helpful, Thanks to all."
-1
1 hr
The Stack is the connectivity protocol for Bluetooth
As opposed to other protocols I suppose. I think the phrase means "Assure connectivity" in this context.
Google: "Bluetooth secure the stack"
Lots of hits. This one is .PDF
www.ezurio.com/dl/open/?id=10
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Note added at 1 hr (2006-11-25 16:55:22 GMT)
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When drivers in MSDOS disconnnect, I know the error message is often "Stack dump" then a series of error codes. An information technician could tell you more.
Google: "Bluetooth secure the stack"
Lots of hits. This one is .PDF
www.ezurio.com/dl/open/?id=10
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Note added at 1 hr (2006-11-25 16:55:22 GMT)
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When drivers in MSDOS disconnnect, I know the error message is often "Stack dump" then a series of error codes. An information technician could tell you more.
Peer comment(s):
| neutral |
Dave Calderhead
: software routines can push information into a reserved area of memory called the STACK, which can be used for passing information between programs, which can then 'pop' information out of the stack - for information reead data if you so desire
1 hr
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Thanks. I'm not sure of the exact fit.
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| disagree |
Alexander Demyanov
: "Stack" has many more technical meanings, such as "memory stack", "control stack", etc. However, I don't believe any of these have anything to do with the context.//The context IS sales, whatever you might think. It says so in the asker's question.
6 hrs
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Why? Because I don't think it has anything to do with sales? Did you do any research?
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-1
17 hrs
ErichEko ⟹⭐
Indonesia
Indonesia
Works in field
Indonesia
Legal, Marketing, Biz, Software, Games
Native in: Indonesian (Variant: Standard-Indonesia)
Works in: English to Indonesian, Indonesian to English
defend your position in five customer satisfaction / branding factors
Marketingwise, there is something called branding index that builds upon five factors (see ref). Securing the stack is simply means defending your position in these five factors (= defending your image in customer mind).
Ref:
http://www.piribo.com/publications/sales_marketing/branding/...
Brand Share Index-Dissect the customer base of each leading brand to identify factors that strengthen and weaken bonds with specific customer segments
* Understand your customers' levels of satisfaction with your Promotion, Product, Price, Placement, and Service
* See how your competitors stack up on the same five factors
Ref:
http://www.piribo.com/publications/sales_marketing/branding/...
Brand Share Index-Dissect the customer base of each leading brand to identify factors that strengthen and weaken bonds with specific customer segments
* Understand your customers' levels of satisfaction with your Promotion, Product, Price, Placement, and Service
* See how your competitors stack up on the same five factors
Peer comment(s):
| disagree |
Alexander Demyanov
: There is no reference to "securing the stack" in the article your reference, it doesn't talk about the concept.//Thank you so much for your advice. From now on I'll try to use logic. I'd like to return the favor and give you an advice too: use your brain.
3 hrs
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Pls read between the lines: stack refers to position/arrangement of competitors in one area/product. // here: http://librarymarketing.blogspot.com/2006/04/all-competition... we can see that stack is to do w/ competition not cross-selling.
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