Glossary entry (derived from question below)
Jan 8, 2009 10:43
15 yrs ago
2 viewers *
French term
Accurate and reliable translations
Native in: English 
Works in: Spanish to English, French to English
supports
French to English
Bus/Financial
Advertising / Public Relations
From an article regarding the measurement of audiences across various advertising media (TV, radio, press, internet, etc.):
"Cette consommation médias a également été mesurée sur les supports de chaque média pour identifier les duplications entre médias at entre supports."
I am looking for suggestions of how to translate "supports" since to translate it as "media" would clash with the translation of "médias". At the moment I am considering "formats" but I was wondering if there are better possibilities.
"Cette consommation médias a également été mesurée sur les supports de chaque média pour identifier les duplications entre médias at entre supports."
I am looking for suggestions of how to translate "supports" since to translate it as "media" would clash with the translation of "médias". At the moment I am considering "formats" but I was wondering if there are better possibilities.
Proposed translations
(English)
| 4 +5 | platforms |
Rebecca Davis
|
| 3 +2 | vector |
Emma Paulay
|
| 3 +1 | forms |
Rachael Renie
|
| 4 | les appuis |
KRAT (X)
|
| 3 | various/all types of media ? |
John ANTHONY
|
| 4 -1 | flow |
Lingua 5B
|
| 3 | types of media resource |
David BUICK
|
Change log
Jan 8, 2009 10:45: Gayle Wallimann changed "Term asked" from "supports (in this context)" to "supports"
Jan 10, 2009 10:22: Paul Stevens Created KOG entry
Jan 10, 2009 10:24: Rebecca Davis changed "Edited KOG entry" from "<a href="/profile/5015">Paul Stevens's</a> old entry - "supports"" to ""platforms/vectors""
Proposed translations
+5
9 mins
Rebecca Davis
United Kingdom
United Kingdom
Native in English
United Kingdom
Qualified financial & legal translator
Native in: English
Works in: French to English, Latin to English, English
Related KudoZ points
:
8
Selected
platforms
I think this is how it should be translated in a media context
4 KudoZ points awarded for this answer.
Comment: "I think that this (or vectors) fits the bill quite nicely. Many thanks, and I'm sorry that I can't also give points to Emma!"
8 mins
John ANTHONY
France
France
Native in French
&
English
Specializes in field
France
EN-FR-EN BY BIRTH - 45 YEARS IN FRANCE
Native in: English 
, French
Works in: English to French, French to English
Related KudoZ points
:
8
various/all types of media ?
I think this would solve the issue...:-)
Peer comment(s):
| neutral |
Tony M
: But kind of leaves out the point of the original expression
16 mins
|
-1
11 mins
flow
a suggestion
media flow
Peer comment(s):
| disagree |
Tony M
: Doesn't really fit in EN, and highly questionable as an accurate translation of the source term / But how do you reconcile 'information flow' with a press advert, for example?
13 mins
|
|
" Flow "does collocate with information in media terminology, so i thought i would suggest it. " les supports de l'information " = information flow
|
+1
11 mins
forms
Hi Paul,
I worked 8 years at TF1 : we would use the word support to indicate something physical, such as a disk, a cassette or a TV screen. I suspect taht they mean that the different the different media were tested in every format available : ie the radio would be tested by standard radio use, and internet radio use. you're fairly safe with format here but depending on your target audience ;) perhaps 'form' could be an alternative - to avoid confusion with digital and software formats.
I worked 8 years at TF1 : we would use the word support to indicate something physical, such as a disk, a cassette or a TV screen. I suspect taht they mean that the different the different media were tested in every format available : ie the radio would be tested by standard radio use, and internet radio use. you're fairly safe with format here but depending on your target audience ;) perhaps 'form' could be an alternative - to avoid confusion with digital and software formats.
+2
24 mins
vector
I think "support" is subset of "média" here. So a "média" would be "press advertising" and the "supports" would be the different newspapers, magazines.
If you look at how "support médiatique" is used, you may find "vector" is a suitable translation.
If you look at how "support médiatique" is used, you may find "vector" is a suitable translation.
Peer comment(s):
| agree |
Tony M
: Could be a good solution too
1 min
|
|
Thank you, Tony.
|
|
| agree |
Michael GREEN
: Seems a good option
1 day 57 mins
|
1 hr
David BUICK
Native in English
Reactive, reliable, win/win service
Native in: English
Works in: French to English, English to French
Related KudoZ points
:
4
types of media resource
another idea
48 days
les appuis
To support=appuyer
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