Jul 15, 2011 06:36
12 yrs ago
5 viewers *
English term

captive financial services activities

English to Russian Marketing Marketing / Market Research
In your opinion, which of the following tactics are most likely to generate growth in the next five years ?


Offering pricing & sales incentives
Increase captive financial services activities (e.g. full-service leasing)



Спасибо!

Proposed translations

+2
54 mins
Selected

[деятельность по предоставлению] сопутствующих финансовых услуг

См.: Captive Finance Company
http://www.investopedia.com/terms/c/captivefinancecompany.as...
What Does Captive Finance Company Mean?
A subsidiary whose purpose is to provide financing to customers buying the parent company's product.

Captive Finance Company
http://mirslovarei.com/content_ekonomfin/captive-finance-com...
финансовая компания, являющаяся дочерним предприятием промышленной фирмы
Peer comment(s):

agree victoria13
41 mins
Спасибо.
agree Piotrnikitin
1 hr
Спасибо.
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4 KudoZ points awarded for this answer. Comment: "Thank you!"
10 mins

расширение сферы финансовых услуг ритейлерам

думаю, в вашем случае это вполне уместный перевод
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Reference comments

3 hrs
Reference:

Business dictionary entries beginning with 'captive'

AllBusiness.com:
captive product pricing = the pricing of supplies, such as razor blades, staples, computer software, or camera film, which cannot be used without a companion product. Often producers of these products will use a product mix pricing strategy wherein they will set a low price on the companion product with a high mark-up on the supplies
http://www.allbusiness.com/glossaries/captive-product-pricin...
captive finance company = company, usually a wholly owned subsidiary, that exists primarily to finance consumer purchases from the parent company. Prominent examples are General Motors Acceptance Corporation and Ford Motor Credit Company. Although these subsidiaries stand on their own financially, parent companies frequently make subordinated loans to add to their equity positions. This supports the high leverage on which the subsidiaries operate and assures their active participation in the commercial paper and bond markets
http://www.allbusiness.com/glossaries/captive-finance-compan...
captive market = potential consumers in an area where there are no competitive sources for products, and the only choices are to purchase what is available or to make no purchase at all. Generally a captive market is the victim of higher product pricing. Hotel shopping arcades, airport restaurants, and sports arenas are examples of captive-market environments.
http://www.allbusiness.com/glossaries/captive-market/4965151...
direct response marketing (direct selling system) = method of selling insurance directly to insureds through a company's own employees, through the mail, or at airport booths. The company uses this method of distribution rather than independent or captive agents for effectiveness and efficiency
http://www.allbusiness.com/glossaries/direct-response-market...

BusinessDictionary.com:
captive product = item made specifically for use with another item, usually from the same manufacturer. For example, shaving blades for a razor, parts for a machine, software for a computer or operating system. Pricing of captive product is often based on a product-mix pricing strategy where a low mark-up is set for the companion main product (such as a razor or operating system) with a high mark-up for the supplies (such as blades or application software)
http://www.businessdictionary.com/definition/captive-product...
captive customer = Buyer or user who is reluctant to substitute one product or vendor with another, because of the high cost (in terms of discomfort, effort, and/or money) involved in switching.
http://www.businessdictionary.com/definition/captive-custome...

Financial Times Lexicon:
captive ~ captive viewers or customers watch a company's advertisements or buy a company's products because they have no other choice.
http://lexicon.ft.com/Search?letter=C


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Note added at 3 час (2011-07-15 10:36:23 GMT)
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The 'direct response marketing' entry is not beginning with 'captive,' but contains 'captive agent,' which can also be looked up in these dictionaries
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