Oct 24, 2013 23:57
10 yrs ago
German term

FAIRantwortung

German to English Marketing Business/Commerce (general)
Ein Geschäftspartner von mir startet gerade die Initiative FAIRantwortung, die angesichts des weltweiten und unhaltbaren Mißbrauch der Natur und der Lebens- und Arbeitsbedingungen vieler Menschen für ein Umdenken in Unternehmen wirbt. Unternehmen sollen Verantwortung für ALLE am Produktionsprozes Beteiligte übernehmen, für Menschen, Fauna & Flora.

Als Name ist der deutschen Gruppe dafür FAIRantwortung eingefallen. Die Initiative soll aber global aufgestellt werden. Fällt Euch ein besserer Begriff oder eine neue Wortkonstruktion ein, die Gleiches global (also Englisch) zum Ausdruck bringt? Mir ist bisher nur folgendes eingefallen:

ResponseAbility - the ability to respond to abuse is a responsibility which should be shared around the globe…

Discussion

Yorkshireman Oct 25, 2013:
Due diligence II I've been doing some serious Googling:

It knocks Fairworld out of the running.
fair4everyone is a Tweeter in Japan
I'm reasonably certain that Planet Fairness was in a sci-fi novel I read aeons ago.
There's already an Equal Earth Foundation.
One World - bother with Michael Jackson's executors.
Preferred Share Planet - my fave - are the organisers stockbrokers?
Earthcare - a planned space mission
Globalcare - dozens of 'em
Global ethics - Carnegie council organisation
EthicalWorld - still looking, nothing yet, grab it while it's hot:-)

How about World of Ethics - makes a wonderful acronym for the situation our planet is in- :-)

I assume "Give the planet back to mother nature" or "Planetary Protection Initiative" (sounds like part of the US Secret Service) would be too much of a mouthful.
Helen Shiner Oct 25, 2013:
Due diligence Well, you or your client are going to have to do some thorough due diligence on this one to avoid duplication with pre-existing names/brands, and lawsuits re suggestions that come too close to them.

Proposed translations

+7
4 hrs
Selected

Planet Fairness

I have 3 ideas centered around "planet".

1. "Planet Fairness" is inspired by the budget gym chain "Planet Fitness".

2. "There's no planet B" . A well-established environmental slogan

3. Protecting the planet - a fair way to heaven (Inspired by Led Zeppelin and golf)


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Note added at 18 hrs (2013-10-25 18:22:42 GMT)
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I forgot to acknowledge Fairway Market for # 3

Here's another one I just thought of - a bit longer, though:

"Let this be a global warning" or "Heed the global warning."
Peer comment(s):

agree Usch Pilz : Nice one!
2 hrs
Thanks, Usch!
agree Nora Morrison : Grat job! I'm only surprised that this 'Name' is still 'available'.
3 hrs
I agree. Thanks!
agree Thayenga : Spot on, Michael. I like this one. :)
5 hrs
Thank you, Thayenga!
agree Ramey Rieger (X) : Because you're you.
7 hrs
Thanks, Ramey!
agree Kathrin Caiger
8 hrs
Thanks much, Kathrin.
neutral philgoddard : I suspect you'd get a letter from the lawyers at Planet Fitness if you tried this one.
11 hrs
How about Planet Hollywood.? Do you think, they'd send a letter, too?
neutral Yorkshireman : Anyone inspired by S-to-H by the Leds just can't be wrong
12 hrs
agree Kathi Stock
14 hrs
agree Cilian O'Tuama : I think this one's good.
18 hrs
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4 KudoZ points awarded for this answer. Comment: "Playing around with Michael's ideas some more, I came up with PLANitFAIR or FAIRPLAyNET, which a clever graphic artist might be able to turn into a memorable logo. However, the company decided to stick with the German "FAIRantwortung" since the foundation's headquarters will be based in Germany and the group feels strongly that they will be able carry the idea and the German play on words over into the global market. Thank you all for your interesting submissions!"
7 hrs

Equal Earth/One World/Preferred Share Planet

I like the last play on words, but One World is simple and clear
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7 hrs

EARTHcare etc.

EARTHcare

GlobalCARE

GLOBALethics

EthicalWORLD
Something went wrong...
14 hrs

FairWorld / Fair4Everone

just an idea
but I do like ResponsAbility as was first suggested as most of our suggestions do not bring over the sense of responsibility inherent in FairAntwortung.
What about Fair4Everyone?

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Note added at 14 hrs (2013-10-25 14:36:47 GMT)
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sorry, mucked up the title :) Fair4Everyone!!!
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