Lead Capture Page:

A Lead Capture Page, also called a squeeze page, is a web page with the purpose of acquiring the name and email address of the visitor. Mostly this is done by offering something for free which has a high perceived value as exchange for the visitor filling out the opt-in form on the page. By submitting his data (opting-in) the visitor agrees to receive mailings from the person offering the free gift and thereby becomes a lead .

In order to generate a targeted lead – that is, someone who is interested in the specific subject, the creator of the Lead Capture Page deals in – the gift should have to with the niche in which the marketer is working and promoting his products. It wouldn’t be wise for someone intending to promote pet care products to offer a free course about the perfect golf swing on his Lead Capture Page because that would give him only a list of golf leads who wouldn’t be interested in his pets products.

http://www.internetmarketing-dictionary.com/Lead_Capture_Pag...

Lead Capture Page je stranica na koju posetilac dolazi posle klika na reklamu i na njoj ima opciju da uradi nešto što vlasnik stranice želi. Tu spadaju ostavljanje adrese elektronske pošte (čime posetilac postaje lead, tj. potencijalni kupac), popunjavanje formulara i upitnika, besplatna pretplata na agregator vesti, direktan link ka prodajnoj strani specifičnog proizvoda/usluge koja interesuje posetioca itd...

Ovo je jedan primer:
http://www.electrolux.hr/Global-pages/Promotional-pages/Prom...

--------------------------------------------------
Note added at 13 hrs (2014-09-18 06:11:19 GMT)
--------------------------------------------------

Po meni lošija varijanta koja se takođe upotrebljava je odredišna stranica

Odredišni link
Ovo je stranica na koju će korisnik dospeti nakon što klikne na Vaš oglas. Odredišni link se naziva i odredišna stranica – Landing Page.
http://www.clickis.eu/google-adwords-recnik-pojmova/