Glossary entry (derived from question below)
Spanish term or phrase:
fidelización
English translation:
retention
Spanish term
Spain
Golf, Literature and Religion Specialist
Native in: Spanish 
Works in: English to Spanish, French to Spanish, Spanish
fidelización
Contexto:
"En este apartado vamos a hablar del proyecto de Escuelas Juveniles, más centrado en la ***fidelización*** de nuestros jugadores más jóvenes"
En un contexto comercial sería (customer) loyalty, pero aquí se habla de captar el interés de niños que asisten a escuelas deportivas y motivarlos para que quieran volver. ¿Cuál sería el término adecuado?
TIA
| 5 +2 | retention |
Yailen del Pino
|
| 3 +2 | (long-term) commitment |
Darius Saczuk
|
| 4 | ensuring the continuation |
neilmac
|
Non-PRO (1): Yvonne Gallagher
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Proposed translations
United States
English-Spanish Medical Translator
Native in: Spanish (Variants: Latin American, Cuban) 
Works in: English to Spanish, Spanish to English
retention
| Muchas gracias Yailen |
United States
The Slanguage Buff
Native in: Polish (Variant: Standard-Poland) , English (Variant: US)
Works in: Polish to English, Spanish to English, English, and 4 more.
(long-term) commitment
| Muchas gracias Dariusz |
| agree |
Yvonne Gallagher
: yes, want to keep them on board
11 hrs
|
|
Yes. Thank you, Yvonne.
|
|
| agree |
philgoddard
: Retention is fine too, but you were first.
19 hrs
|
|
Thank you, Phil.
|
ensuring the continuation
| Great, thanks very much! |
Discussion