Trademark symbol

00:16 Dec 19, 2020 

What's the difference between a tourist brochure and a marketing brochure? Well the first is likely to be informing you about a tourist destination, the second could well be about marketing a product alongside which is a trademark symbol.
So symbol in, symbol out, avoids inaccuracy and doubt. That's poetry...

20:10 Dec 18, 2020 

"If you're translating say, a press article or a tourist brochure, this might be quite accceptable.... Here the Asker says it's a marketing brochure and I definitely don't consider it correct to drop the trademark."
What's the difference between a tourist brochure and a marketing brochure?

15:21 Dec 18, 2020 

I have to disagree. If you're translating say, a press article or a tourist brochure, this might be quite accceptable. However, in any kind of official document the company name and any trademark should be replicated just as in the source text. Doing otherwise is only likely to result in queries (and even legal chhallenges). The only exception I make to this rule is where French legal texts frequently keep repeating "la société xxc" - in this case I would only translate as "the company xxx" in the first occurrence.
Here the Asker says it's a marketing brochure and I definitely don't consider it correct to drop the trademark

15:07 Dec 18, 2020 

It looks like I'm outnumbered, even though I gave two references from reliable sources and Shiam is just saying take my word for it.

Here's a very similar example. A company is called (say) Johnson Ltd. The first time you mention it in a document, you call it Johnson Ltd. After that, you just say Johnson. If you kept repeating Ltd, it would look silly.

13:06 Dec 17, 2020 

Thanks for explaining that. I've been in Proz and involved in Kudoz over 10 years now and never saw that happen before. Hence my bewilderment

13:02 Dec 17, 2020 

Agree it's standard practice (and common knowledge for many translators) to include TM symbols that are part of the name. As for the vote back to pro, the deciding vote was cast by a moderator and while all votes are equal, some are more equal than others.

12:54 Dec 17, 2020 

I didn't see any unfriendliness here to Asker at all. Anna's question was answered within 5 minutes here in Dbox. Not a translation/terminology question as such but to do with marketing. I got rapped on the knuckles rather severely years ago by a proofreader/agency when I didn't replicate all the R/Tm symbols so have been copying and pasting all of them, as in the ST, ever since and see no problem with that. So, saying it should be included "only the first time it appears" is quite wrong imho. What I don't understand now is how 2 votes are enough to move this back to Pro? I was under the impression that 4 votes were required?

18:58 Dec 16, 2020 

Definitely. It doesn't depend on the legidslation and anyway, that isn't the translator's problem

17:19 Dec 16, 2020 

But a heads up for the next time surely isn't unfriendly?

17:04 Dec 16, 2020 

Sometimes, when a new poster asks a question in the wrong place, it's easier and more friendly to answer it than to point out their mistake and delete it.

15:59 Dec 16, 2020 

As for the pro or non-pro, it's not actually a Kudoz question at all. Should be posted in the forums.

14:40 Dec 16, 2020 

This is a pro question in my opinion. It's not something that any random bilingual person would know.

14:33 Dec 16, 2020 

don't translate

13:51 Dec 16, 2020 

Personally, I always leave TM or R totally unchanged when translating French to English.