Mar 19, 2021 00:55
3 yrs ago
28 viewers *
inglés term
cold canvassing
GBK
inglés al español
Mercadeo
Mercadeo / Estudios de mercado
Definition from
MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.
Example sentences:
Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. (Marketing91)
Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling (Close)
If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. (Sales Pro Central)
Proposed translations
(español)
| 4 +4 | prospección en frío |
Marta Aguilar
|
Change log
Mar 4, 2021 20:40: changed "Kudoz queue" from "In queue" to "Public"
Mar 19, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Mar 22, 2021 01:57: changed "Stage" from "Submission" to "Completion"
Proposed translations
+4
7 horas
Marta Aguilar
España
España
España
Words are powerful
Native in: español (Variant: Standard-Spain)
Works in: alemán al español, inglés al español, rumano al español, and 1 more.
Related KudoZ points
:
4
Selected
prospección en frío
Definition from
Sistema CRM Impulsa:
La prospección de clientes en frío no es más que la búsqueda inicial de clientes potenciales través de distintos medios. Es decir, tratar de convencer a las personas para que adquieran un producto o servicio.
Example sentences:
Aprendamos y tratemos de recordar que la prospección en frío no es cerrar una venta ya, la meta es venderse ellos mismos primero y conseguir datos reales, para dar seguimiento y, a futuro, conseguir una cita. (Distribuidor de 10)
4 KudoZ points awarded for this answer.
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