Glossary entry (derived from question below)
English term or phrase:
ladder up
Portuguese translation:
(devem) atingir (as metas principais)
Added to glossary by
Cintia Galbo
Nov 9, 2021 14:07
2 yrs ago
32 viewers *
English term
ladder up
English to Portuguese
Marketing
Business/Commerce (general)
Digital Marketing
As digital advertising budgets grow, marketers need to prove that their investment in digital ads is driving measurable business results.
This means that metrics like video views and ad clicks must ladder up to core goals: revenue and customer retention.
This means that metrics like video views and ad clicks must ladder up to core goals: revenue and customer retention.
Proposed translations
(Portuguese)
Proposed translations
+6
2 mins
Selected
(devem) atingir (as metas principais)
Sugestão.
Peer comment(s):
| agree |
Antonio Santos
1 min
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Obrigado!
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| agree |
Ana Rita Santiago
: ou "avançar para" (as metas principais)
11 mins
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Obrigado!
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| agree |
Kleber Pereira
23 mins
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Obrigado!
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| agree |
Paulinho Fonseca
49 mins
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Obrigado!
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| agree |
Clauwolf
1 hr
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Obrigado!
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| agree |
Phillipe Mendes
8 hrs
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Obrigado!
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4 KudoZ points awarded for this answer.
Comment: "Obrigada!"
6 mins
Matheus Chaud
Brazil
Brazil
Native in Portuguese
Works in field
Brazil
IT Specialist • M.A. in Linguistics
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to English, and 1 more.
Related KudoZ points
:
723
subir e acompanhar
Sugestão:
This means that metrics like video views and ad clicks must ladder up to core goals: revenue and customer retention.
Isso significa que métricas como... precisam subir e acompanhar as principais metas: ...
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Note added at 7 mins (2021-11-09 14:14:57 GMT)
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https://en.wiktionary.org/wiki/ladder
to ladder = to ascend
12 mins
Felipe Andre
Brazil
Brazil
Native in Portuguese
Specializes in field
Brazil
IT, Games, Apps, Technical ENPT
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English
Related KudoZ points
:
12
reforçar
...One of my colleagues spent time in marketing and said that the phrase ladder up was used a lot to describe how various campaigns all contributed to a common goal.
So at least in marketing, the ladder up sense is that of building and reinforcement.
So at least in marketing, the ladder up sense is that of building and reinforcement.
46 mins
Mario Freitas
Brazil
Brazil
Native in English
&
Portuguese
Specializes in field
Brazil
32 years engineering/law/contracts
Native in: English (Variant: US) , Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Portuguese to English
Related KudoZ points
:
663
(as métricas de...) devem ser ampliadas para corresponder às metas
Sugestão
1 hr
Christine Magalhães
Portugal
Portugal
Native in Portuguese
Portugal
Biomedical Scientist
Native in: Portuguese (Variant: European/Portugal)
Works in: French to Portuguese, English to Portuguese, Portuguese to French, and 2 more.
ascender (para as metas principais)
Sugestão:
"(...) devem ascender para as metas principais".
"(...) devem ascender para as metas principais".
6 hrs
Rodrigo Uchoa
Brazil
Brazil
Native in Portuguese
Brazil
IT, Software, Games, Technical to PT-BR
Native in: Portuguese
Works in: English to Portuguese
Related KudoZ points
:
15
apoiar/amparar
"Isso significa que métricas como visualizações de vídeos e cliques em anúncios devem apoiar/amparar as metas principais: receita e manutenção de clientes."
"ladder up to": significa que as métricas devem "servir de escada" para atingir as metas.
Sugestão. :)
"ladder up to": significa que as métricas devem "servir de escada" para atingir as metas.
Sugestão. :)
Discussion