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Hard Discount Retailers (Hard Discounters)

Portuguese translation: varejistas de altos descontos (lojas de preços baixos)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Hard Discount Retailers (Hard Discounters)
Portuguese translation:varejistas de altos descontos (lojas de preços baixos)
Entered by: Lilian Magalhães

17:17 Apr 25, 2022
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / tipos de empresas/varejistas
English term or phrase: Hard Discount Retailers (Hard Discounters)
Hard Discount Retailers: The Secrets of Their Success
Print Share
When the German business brothers, Karl and Theo Albrecht, launched their first Aldi store in Germany in the early 1960s, little did they imagine that the discount chain would boast more than 8,000 stores in 18 countries just 40 years later.

The international boom for hard-discount retail chains really took off in the ’90s. Today, the German retail chains, Aldi and Lidl, dominate the hard and soft discount markets, with a total of 15,000 shops worldwide.

Aldi is the clear market leader in the hard-discount field, acting as a role model for competing chains from other countries. By 2009, the two leading discount chains, Aldi and Lidl, featured in the top 10 global grocery retailers, each grossing more than $60 billion.

So what is their secret? And how have they conquered the discount model in retailing?

In this technical note, IESE Prof. Marc Sachon explains that consumers focus on two parameters: cost and quality.

Following these, the aim of hard-discount retailers is to supply customers with basic goods of daily need at the lowest possible prices, while maintaining high-quality standards. This is achieved through four fundamental policies:
Limited assortment of products.
Increasing the percentage of private labels offered at low prices.
Establishing and maintaining a high quality/price ratio, i.e., high quality at low prices.
Efficient operations.

Less Is More
Offering a limited assortment of products is the most crucial pillar of the hard-discount model, as it enables retailers to provide a high volume of basic goods and helps to streamline efficient operations. It involves limiting the range of product categories and stock keeping units (SKU) within each category.

The large purchasing volumes are a result of a focus on everyday products – and the large number of stores. In 2006, orange juice and toilet paper, for example, were the most important products for Aldi and Lidl in Europe. These everyday products guarantee frequent repeat purchases and few SKUs.
Lilian Magalhães
Brazil
Local time: 10:36
varejistas de altos descontos (lojas de preços baixos)
Explanation:
:)
Selected response from:

Clauwolf
Local time: 10:36
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1hard discount
Maria Thereza Moss
4loja/lojista de descontos
Susane Schmieg
4varejistas com liquidações em andamentio
Mario Freitas
4Rede de varejos com foco no desconto
Heli Alves (X)
3varejistas de altos descontos (lojas de preços baixos)
Clauwolf
3varejista de descontos
Esther Dodo
Summary of reference entries provided
Hard Discount Retailers
Alaíde Assunção

Discussion entries: 1





  

Answers


4 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
hard discount


Explanation:
Jargão de marketing comumente usado no inglês.


    https://www.ecommercebrasil.com.br/artigos/por-que-o-hard-discount-avanca-tao-rapido-no-varejo-do-mundo/
    https://gouveaecosystem.com/2018/08/03/voce-ja-ouviu-falar-em-hard-discount/
Maria Thereza Moss
Brazil
Local time: 10:36
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Notes to answerer
Asker: Oi, muito obrigada pela resposta. Mas, veja que me refiro a um tipo de varejista, não ao desconto em si. Pelos links que você colocou, creio que seria então "lojas hard discount", não?

Asker: Acabei de ver tem em outro texto aparece o termo oposto, Hard Discount Retailers. Então, terei q usar uma tradução que dê para fazer a oposição.


Peer comments on this answer (and responses from the answerer)
agree  Magdalena Godoy Bonnet
58 mins
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8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
hard discount retailers (hard discounters)
varejistas de altos descontos (lojas de preços baixos)


Explanation:
:)

Clauwolf
Local time: 10:36
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 186
Grading comment
thanks
Notes to answerer
Asker: Acabei de ver tem em outro texto aparece o termo oposto, Hard Discount Retailers. Então, terei q usar uma tradução que dê para fazer a oposição.

Login to enter a peer comment (or grade)

44 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
varejista de descontos


Explanation:
O que precisa um Varejista de Descontos para operar de forma efetiva?

Example sentence(s):
  • (Vide pg. 4 em diante)

    https://static.abras.com.br/pdf/paul_foley.PDF
Esther Dodo
United States
Local time: 09:36
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Notes to answerer
Asker: Acabei de ver tem em outro texto aparece o termo oposto, Hard Discount Retailers. Então, terei q usar uma tradução que dê para fazer a oposição.

Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
hard discount retailers (hard discounters)
loja/lojista de descontos


Explanation:
https://spiegato.com/pt/o-que-e-uma-loja-de-descontos

Uma loja de desconto é uma operação de varejo que oferece produtos à venda mais baratos que itens comparáveis ​​em lojas de departamento tradicionais. A loja de descontos pode levar uma ampla variedade de roupas e utensílios domésticos ou vender apenas um tipo de item, como material de escritório, sapatos, produtos de beleza ou eletrônicos. Algumas lojas de descontos fazem parte de redes ou franquias e outras são de propriedade independente.

Ao contrário das lojas populares de 99 centavos, comumente encontradas em todo o mundo, uma loja de descontos normalmente vende marcas populares conhecidas dos consumidores locais. A estratégia de marketing de uma loja de descontos geralmente depende fortemente de seus preços serem mais baixos do que outra loja na mesma região. Alguns proprietários de lojas de desconto anunciam com destaque que os preços de suas lojas vão superar o preço anunciado de qualquer concorrente. Um número significativo dessas lojas também promete um desconto percentual acima e além do preço do varejista mais barato.

Susane Schmieg
Brazil
Local time: 10:36
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
hard discount retailers (hard discounters)
varejistas com liquidações em andamentio


Explanation:
Sugestão

Mario Freitas
Brazil
Local time: 10:36
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 359
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22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Rede de varejos com foco no desconto


Explanation:
É uma rede de supermercados com foco em descontos. Com dois tipos de lojas, uma voltada para bairros de cidades grandes e outras para cidades menores. Seguindo uma política de redução de preços por meio de minimizar os custos operacionais, como por exemplo: pouca decoração da loja e os produtos são restritos a marcas com preços mais baixos, incluindo marca própria, que fez sucesso nessa publicação.

https://www.google.com/amp/s/gkpb.com.br/77166/produtos-dia-...


Heli Alves (X)
Brazil
Local time: 10:36
Specializes in field
Native speaker of: Native in PortuguesePortuguese
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Reference comments


6 hrs
Reference: Hard Discount Retailers

Reference information:
Segue um link que talvez possa ser útil. Nele você encontrará algumas traduções diferentes a depender do contexto.


    https://context.reverso.net/traducao/ingles-portugues/Hard+Discount+Retailers+(Hard+Discounters)
Alaíde Assunção
Brazil
Native speaker of: Native in PortuguesePortuguese
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