normalización (in a specific LGBT context)

14:26 Jun 10, 2022 

As you very rightly suggest, “gauging audience is likely key”.
Language that is favoured in academic (or pseudo-academic) discussions about the place of LGBT people in society (such as those in your web-refs) has or acquires meanings that are recognised and understood within those circles. That same language will often be counter-productive in other contexts.
William's ‘brochure’ is not in that category of documents where it can be assumed that the terminology of social scientists, medics, psychologists and other specialists is known and understood by the readers. Although the brochure as a whole is apparently aimed primarily at potential LGBT visitors to the city, the specific paragraph beginning El trabajo de la normalización ... is concerned with things that the city’s residents, authorities, businesses etc. can do to respond to the legitimate expectations of those visitors. Many (probably most) of those who are addressed by this paragraph will not have a specialist’s understanding of the terminology. The language needs to be adapted to respond to their ability to understand, this being a prerequisite for gaining their support for the city’s objectives.

14:14 Jun 10, 2022 

Because there will always be a large number of people, who belong to specific groups, in specific societies, who will always marginalize those that they do not consider to be "normal".

14:02 Jun 10, 2022 

Interestingly, after having graded 'mainstreaming' as disagree, I came across this source, which refers to gender mainstreaming: https://www.unwomen.org/en/how-we-work/un-system-coordinatio...


My initial comment still applies, that normalization and mainstreaming have distinct connotations, with mainstream favoring 'prevalent attitudes' and normalization aiming to eliminate the perception of any behavior/identity as 'abnormal.'

However, the term does seem to be used somewhat synonymously with respect to equality. My question would be whether equality and normalization as a means of combatting the notion that some identities are abnormal are the same thing.

Thanks for your question William - it's an interesting and highly relevant conversation.

13:43 Jun 10, 2022 

I've actually seen the term 'normalization' (+'normalisation') used in similar contexts as a means of counteracting the tendency to view certain lifestyles or identities as abnormal. I've also seen it used to refer to the process of previously unacceptable behaviors (such as overt racism, etc.) becoming increasingly acceptable in the public eye. Same definition, very different applications; both referring to normalization as a powerful tool in one direction or the other. In short, it's definately a buzz word.

Here are some examples:
https://www.theodysseyonline.com/normalization-lgbt-communit...
https://feminisminindia.com/2020/07/03/5-normalise-queer-bod...
https://www.bbc.com/future/article/20170314-how-do-we-determ...

Agree that gauging audience is likely key. I'd be interested to hear other thoughts on this.

Barbara's suggestion of 'inclusion' might be a close alternative.

01:03 Jun 10, 2022 

I agree with your comment that "normalisation" doesn't seem to be the coolest word here. Although it's presumably being used to refer to the process of making LGBT visitors feel they 'belong' and/or that they will feel safe, there's a strong risk that it will be mis-interpreted (inadvertently or otherwise) to imply that LGBT people are in some way 'abnormal'.

Likewise, suggesting that this normalización requires trabajo (probably for no short-term financial reward...) on the part of the local community is probably not the most appropriate approach given that the what's required is little more than a change of attitude towards the visitors.

22:08 Jun 9, 2022 

Draft glossaries are generated automatically from KudoZ questions and answers. For this reason, expressions such as "see below", "in this context", etc., must not be entered in the boxes provided for terms, either when posting source terms or proposing translations.
https://www.proz.com/siterules/kudoz_general/1.4#1.4