Nov 30, 2022 08:28
1 yr ago
14 viewers *
English term

call-to-action

English to Chinese Tech/Engineering IT (Information Technology) security
Victims end up on these landing sites by clicking on infected ads found on legitimate sites.

To evade "strong language" detection on legitimate sites, the threat actor flips between innocuous and 【call-to-action】 wording, usually starting the campaign carefully and switching to 【call-to-action】 ads later.
最好这两个【】能保持一致。

Proposed translations

4 mins
Selected

煽动性

【call-to-action】 wording 煽动性措辞,
【call-to-action】 ads 煽动性广告
Note from asker:
call-to-action ads是个中性词,处理成“煽动性广告”不妥。
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4 KudoZ points awarded for this answer. Comment: "谢谢!"
2 hrs

行動呼籲 行動號召

xxx
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23 hrs

行动呼吁/行为召唤

营销中的一个术语,call-to-action(CTA), 行动呼吁,不用翻译直接用CTA貌似也可以。
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8 hrs

敦促性 / 勾引性

call-to-action wording
敦促性的字眼
勾引性的字眼
(用这些字眼的目的就是想你去 click 那些 infected ads)

call to action:
2. A marketing device within an advertisement, webpage, video, or other piece of content that prompts a user to take a particular action that will benefit the person or company that created the content.
https://idioms.thefreedictionary.com/call to action, a

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Note added at 1 day 18 hrs (2022-12-02 03:24:27 GMT)
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或,
call-to-action wording
怂恿(性)的字眼
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