co-branding

Bulgarian translation: ко-брандиране

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	co-branding
Bulgarian translation:	ко-брандиране

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14:38 Jul 21, 2009

English to Bulgarian translations [PRO]
Bus/Financial - Marketing / Market Research
Additional field(s): Advertising / Public Relations

English term or phrase: co-branding

Definition from Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Example sentence(s):

There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog

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ко-брандиране

Definition:
Rазширяването на дейността на една компания чрез добавяне на нови марки посредством сътрудничество с други компании и съвместно ползване на повече от една търговска марка за даден продукт.

Selected response from:

Atanas Dakov
Bulgaria

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4 KudoZ points were awarded for this answer

Summary of translations provided

4 +2

ко-брандиране

Atanas Dakov

Translations offered

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peer agreement (net): +2

ко-брандиране

Definition from own experience or research:
Rазширяването на дейността на една компания чрез добавяне на нови марки посредством сътрудничество с други компании и съвместно ползване на повече от една търговска марка за даден продукт.

Example sentence(s):

За да се създаде един ко-брандиран продукт е необходимо участие на специалисти, покриващи всички етапи в процеса, както от страна на Банката, така и от страна на партньора – в случая „вивател” (сега вече БТК Груп). - уеб-сайта на ПИБ
AVON MasterCard е съвместен (ко-брандиран) продукт на Райфайзенбанк и козметичната компания AVON Cosmetics, България. Картата е предназначена само за представители на AVON. - уеб-сайта на Райфайзе�

Atanas Dakov
Bulgaria
Local time: 23:09
Native speaker of:

Bulgarian
PRO pts in category: 8

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