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Avoid jargon
Jargon is professional shorthand and can be very useful – in its place. But you should be sure about what the other person understands and select the level of jargon to be used accordingly. Otherwise you can find that you are blinding people with science, as it were, and some – not wanting to appear foolish by asking – may allow meaning to be diluted.
For example, beware of company jargon (abbreviations of a department, process or person); industry jargon (technical descriptions of products and processes); and even of general phrases that contain an agreed internal definition that is not immediately apparent to an outsider, such as ‘good delivery’. What is ‘24-hour service’, other than insufficiently well defined? You can probably think of many more examples – perhaps some close to home!