éditions presse

English translation: publications

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:éditions presse
English translation:publications
Entered by: Julie Barber

08:39 Apr 17, 2007
French to English translations [PRO]
Marketing - Advertising / Public Relations / designer handbags
French term or phrase: éditions presse
From a text on the brand's communications strategy:

- AUTRES MEDIAS
Le nouveau concept publicitaire est désormais décliné sur l’ensemble de nos outils qui constitue de véritables medias : PLV en place sur l’ensemble de notre réseau : catalogues consommateurs, ***éditions presse***, shoppers

It looks to me like this is probably a small magazine/pamphlet/brochure, but I'm thinking there's probably a specific term that I'm missing...

TIA!
Laurel Clausen
United States
Local time: 04:07
press publications
Explanation:
*

--------------------------------------------------
Note added at 26 mins (2007-04-17 09:06:10 GMT)
--------------------------------------------------

to specify after your note, my answer is in reference to written / printed press (ie a magazine)
Selected response from:

Julie Barber
United Kingdom
Local time: 10:07
Grading comment
I went with "publications" as suggested by Sandra as being nice and vague and all-inclusive. :)
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +5press publications
Julie Barber
5 +1Press releases
Brigith Guimarães
3press features
LM Loh


Discussion entries: 1





  

Answers


22 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
Press releases


Explanation:
This is the correct term.

"A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used such as Eworldwire to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.




    Reference: http://en.wikipedia.org/wiki/News_release
    Reference: http://www.un.org/News/Press/
Brigith Guimarães
Portugal
Local time: 10:07
Native speaker of: Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
agree  Soonthon LUPKITARO(Ph.D.): http://www.proz.com/pro/27248
9 mins
  -> Thank you, Soonthon, very much

agree  Vicky Papaprodromou
19 mins

disagree  Sandra Petch: "Press release" is a "communiqué de presse". Also, the context is PLV = publicité sur le lieu de vente which doesn't include press releases. :-)
19 mins
Login to enter a peer comment (or grade)

3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
press publications


Explanation:
*

--------------------------------------------------
Note added at 26 mins (2007-04-17 09:06:10 GMT)
--------------------------------------------------

to specify after your note, my answer is in reference to written / printed press (ie a magazine)

Julie Barber
United Kingdom
Local time: 10:07
Works in field
Native speaker of: English
PRO pts in category: 14
Grading comment
I went with "publications" as suggested by Sandra as being nice and vague and all-inclusive. :)

Peer comments on this answer (and responses from the answerer)
agree  Sandra Petch: maybe even just "publications"? What about "sales lit", would that work here?
39 mins
  -> Thanks. Not sure to be honest!

agree  Assimina Vavoula
57 mins
  -> thanks

agree  cjohnstone
1 hr
  -> thanks Catherine

agree  Alanna Wilson-Duff
2 hrs
  -> Thanks Alanna

agree  Evi Prokopi (X)
3 hrs
  -> thanks Evi
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
press features


Explanation:
Makes me think of press features where writers investigate and report their views on a subject of interest. I used to put up positive book reviews to push book sales or create window displays with press features to spark customer interest in an author etc. What do you think?

LM Loh
France
Local time: 11:07
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search