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lit à la française

Glossary entry

French term or phrase:

raisonnement global

English translation:

overall approach or rationale

Added to glossary by Jennifer Thomas
Jul 6, 2015 08:56
8 yrs ago
4 viewers *
French term

raisonnement global

French to English Bus/Financial Business/Commerce (general)
A major (French) international company has decided to rename the brand of one of its divisions. It has set up an internal think tank group and has written guidelines on how to come up with a new name. Among the considerations is the following point, where XYZ is the name of the company:

Les paramètres pour l'international ne sont pas forcément les mêmes qu'en France. Le raisonnement global de l'activité du Groupe au niveau d'un pays pousse à capitaliser sur la force de la marque XYZ ou de la marque locale.

I just can't quite untangle the meaning of 'raisonnement global' within this sentence.
Proposed translations (English)
4 +7 overall plan or approach
4 Global approach
3 global reasoning approach

Proposed translations

+7
41 mins
Selected

overall plan or approach

Sorry, I just posted this in the 'Discussion' by mistake
Peer comment(s):
agree Chakib Roula
42 mins
agree philgoddard : Or rationale, or strategy.
2 hrs
agree Nikki Scott-Despaigne : "Overall" and I prefer "approach" to "plan". The former is closer to "raisonnement".
3 hrs
Thanks Nikki - though I rather like philgoddard's 'rationale' - isn't that closer to 'raisonnement' than 'approach'?
agree Yvonne Gallagher : I prefer approach
3 hrs
agree Sheri P
3 hrs
agree Yolanda Broad
9 hrs
agree Heather Allsopp (X) : even though I also like "rationale" here...
22 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many thanks for these suggestions and for helping me untangle the meaning. I actually went with philgoddard's "rationale" in this context, although "approach" would have been a suitable alternative."
6 mins

global reasoning approach

1. Handbook of Research on Enterprise 2.0: Technological, ...
https://books.google.co.uk/books?isbn=1466643749
Cruz-Cunha, Maria Manuela - 2013 - ‎Business & Economics
... 2 Active/Intuitive / Verbal/Sequential Reasoning (48.5%) + Memory (16.5%) ... + Memory (13.5%) = 64% 3 Active/Sensitive/Visual/global Reasoning (56%) + ...
1. Three Dimensions - Google Books Result
https://books.google.co.uk/books?isbn=9400937075
Adrian Treffers - 1987 - ‎Education
Analytical and intuitive reasoning complement each other. By means of intuitive ...reasoning. Rough global and intuitive approaches are lessfavoured. In itself ...
1. Uncertainty and Intelligent Systems: 2nd International ...
https://books.google.co.uk/books?isbn=3540194029
Bernadette Bouchon, ‎Lorenza Saitta, ‎Ronald R. Yager - 1988 - ‎Computers
The paper shows that the straightforward probability/statistics approach is only partially... In this paper we concentrate on the global reasoning approach.
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1 hr

Global approach

In this context an approach is the way you think about acting with regards to an issue. I would leave reasoning out and just use approach. Though putting reasoning is not wrong.

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