French to English Marketing Cosmetics, Beauty

Hello,

Just wondering here, as all translations of 'aspirationnelle' seem to imply aspiration on the part of the associated noun, like an aspirational customer. In this case, they are talking about a target customer base; there is one 'cible aspirationnelle' and another 'coeur de cible'.
Is aspirational still a good translation in this context, or is there another marketing term that could be used instead?

Thanks in advance!