The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

German to English Advertising / Public Relations Translation Glossary

German term		English translation
Straße Ihres Vertrauens		road to confidence
Strassenabstandsbereich		range of the building (setback) line from the street
Strassenbereich		Public areas
Strenge Rechnung gute Freunde		Friendship is friendship, but accounts must be kept.
Streuartikel		give-aways / promotional items
Streufolder		mass mailing brochure
Streuplan		distribution plan
Streuung tarifgebundener Werbemittel		dispersion/distribution/placement of advertisements subject to pre-determined/fixed rates see below
Streuverlust *Werbung*		wastage *preferred* / coverage waste / waste coverage	Steffen Walter
Entered by: Steffen Walter
Sympathie-Punkte		popularity points
Technik zum Anfassen		Hands-On Technology
Technik, die den Benutzer versteht		technology designed with the user in mind (see other excellent suggestions)
Technologie- und Wirtschaftslandschaft		technological and economic landscape / environment
Textanschluss		Display ad(vertising)
Textkonzept		text proposal
textstark		well-versed in copywriting	Edith Kelly
Entered by: Edith Kelly
Texttreue		textual/literal fidelity/fealty
Theken-Aufsteller		countertop display (rack)
Thekenbeamter		Bartender
themenrelevantes Sujet des Magazins		magazine's thematic focus
Tierische Geschichten		natural comparisons
Timings		schedules and deadlines	Steffen Walter
Entered by: Steffen Walter
Tisch zur Tafel erheben		dining table	Paula Price
Entered by: Paula Price
Titelanzeige		front cover ad
Titelflappe		title page (ad)
Titelpappe		header board, title board
Titelstrecke		Cover feature
Top-Box		top box
Touristische Marketinggesellschaft		tourism marketing company
Traditionsmarke		time-honoured brand
Tragfähigkeit		acceptability / viability	David Mossop
Entered by: David Mossop
Trägerinserat		ad space (for tip-ons)
Trägertitel		host publication
Treffpunkt der Superlative		Gathering of the Giants or Gathering of the Titans	Edwin Miles
Entered by: Edwin Miles
trendverdächtig		that already appear to be setting a trend
Treue-Gewinnspiel		bonus competition
Treuepunkteshop		bonus shop
TV-Formate		TV formats
um die Welt rollen		to roll around the world
Umfeld		Surroundings/surrounding areas

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