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Poll: In your experience, where do client brands make the biggest cultural localization mistakes?
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ProZ.com Staff
ProZ.com Staff
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08:10

This forum topic is for the discussion of the poll question "In your experience, where do client brands make the biggest cultural localization mistakes?".

This poll was originally submitted by Ana Moirano. View the poll results »
 
Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugal
Local time: 14:25
Membro (2007)
English to Portuguese
+ ...
Other 11:00

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same... See more
All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand... ▲ Collapse


Thayenga
 
Jennifer Levey
Jennifer Levey  Identity Verified
Chile
Local time: 10:25
Spanish to English
+ ...
Ah, fond memories of ... 12:15

Maria Teresa Borges de Almeida wrote:

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand...


... the raised eyebrows when the Rolls Royce 'Silver Mist' was launched onto the German market.

Thayenga
Maria Teresa Borges de Almeida
 


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Poll: In your experience, where do client brands make the biggest cultural localization mistakes?






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